Shopping in Goroka is a functional and cultural experience rather than a pursuit of high-end fashion or luxury brands. As a major commercial hub for the Eastern Highlands, the city offers a range of practical goods, from groceries and hardware to clothing, but the real treasure for visitors lies in the local handicrafts. The retail scene is a mix of modern department stores catering to daily needs and vibrant open-air markets where the region's rich artistic heritage is on full display.
The town center serves as the main commercial district, compact enough to navigate on foot during the day. Most activity is concentrated along the main roads near the airport and the post office. Here, travelers will find a collection of general stores, banks, and pharmacies. While there are no pedestrian shopping streets in the European sense, the sidewalks are often lined with informal vendors selling mobile phone credits, small snacks, and newspapers, adding to the bustling atmosphere of the highland capital.
Goroka does not have sprawling shopping malls, but it does feature several large department stores and supermarkets that act as one-stop shops. Papindo is a prominent name in the region, offering a multi-level shopping experience where you can find everything from food and toiletries to clothing and household items. Brian Bell is another key retailer, specializing in home goods and hardware, which can be useful for travelers needing specific camping gear or supplies.
The undisputed highlight of the local shopping scene is the Goroka Main Market. Located in the heart of the town, this is where the community comes alive. While the front section is dominated by piles of fresh vegetables, fruits, and live chickens, the designated craft areas are a paradise for souvenir hunters. It is widely considered one of the best places in the country to purchase authentic bilums—the iconic hand-woven string bags of Papua New Guinea. The variety of patterns, colors, and sizes available here is staggering, often sold directly by the women who made them.
When looking for souvenirs, locally grown coffee is an essential purchase. Goroka is the coffee capital of the nation, and buying roasted beans or ground coffee here ensures you are getting the freshest product at a fraction of international prices. Beyond coffee and bilums, look for traditional highland hats decorated with feathers, hand-carved wooden bowls, and woven reed baskets. Some hotels also have small gift shops that sell higher-end artifacts, including masks and pottery, which can be a convenient option for those short on time.
Opening hours for most shops and businesses are typically from 8:00 AM to 5:00 PM on weekdays, and from 8:00 AM to 12:00 PM on Saturdays. Most stores and the main market are closed on Sundays. In terms of payment, cash is the absolute standard. While major supermarkets and hotels accept credit cards (Visa and Mastercard), vendors at the markets and smaller shops deal exclusively in the local currency, the Kina. It is advisable to carry small denominations, as change can be scarce.
Tourists should note that there is no tax-free shopping or VAT refund scheme available in Papua New Guinea. The price you see is the final price. Bargaining is generally not part of the culture in supermarkets or fixed-price stores, but a little friendly negotiation is acceptable in the markets, particularly when purchasing handicrafts directly from artisans.