Shopping in Sukhothai offers a delightful contrast to the mega-malls of Bangkok. Instead of high-end fashion brands and sprawling department stores, the city specializes in rich cultural heritage and traditional craftsmanship. Visitors will find a treasure trove of locally made products, ranging from exquisite fabrics to intricate pottery, making it an excellent destination for those seeking authentic Thai souvenirs that carry a piece of history.
The main shopping activity is split between the two city zones. In New Sukhothai, the area around Charodvithong Road and the municipal market serves as the commercial heart, lined with small shophouses selling clothing, gold, and general goods. In Old Sukhothai, the shopping scene is concentrated near the entrance of the Historical Park. Here, rows of stalls cater specifically to tourists, offering T-shirts, handicrafts, and local snacks, allowing you to browse for gifts immediately after exploring the ruins.
For those looking for a modern retail experience, options are limited as Sukhothai does not have large luxury shopping complexes. The most prominent "mall" is the Big C Supercenter located in New Sukhothai. While primarily a hypermarket for groceries and daily essentials, it houses a small selection of restaurants, banks, and clothing outlets, providing a cool air-conditioned break and a place to stock up on travel necessities.
The true charm of shopping here lies in the local markets. The Sukhothai Night Market in the new city is a vibrant spot to visit every evening. Located near the Yom River, it is a bustling mix of food stalls and vendors selling inexpensive clothes and accessories. For a more atmospheric experience, the Saturday Walking Street in Old Sukhothai is unmissable. As the sun sets, the road near the historical park fills with lanterns, live folk music, and artisans selling handmade crafts, creating a magical setting for evening browsing.
When it comes to souvenirs, Sukhothai is famous for three distinct items. First is Sangkhalok ceramic ware, a revival of the ancient pottery style produced during the Sukhothai Kingdom; you can find beautiful bowls and figurines featuring the classic celadon green glaze. Second is the renowned Sukhothai gold, known for its high purity (99.99%) and intricate designs that mimic ancient patterns, often woven entirely by hand. Finally, look for Teen Jok fabric, a traditional hand-woven textile with colorful, detailed hem patterns that is unique to this region. Visitors can also find excellent examples of these local crafts at Mai Klang Krung, which doubles as a shop for antiques and woven goods.
Most small shops and market stalls operate from around 09:00 AM to 08:00 PM, though the night markets kick off at sunset and run until late. Cash is the preferred method of payment almost everywhere, especially in markets and smaller souvenir stands. Credit cards are generally accepted only at hotels, the Big C Supercenter, and established gold shops.
Regarding tax refunds, the VAT Refund for Tourists scheme is available in Thailand, but it is less commonly found in the small, independent shops of Sukhothai compared to major tourist hubs. If you make significant purchases at larger establishments like Big C, look for the "VAT Refund" sign and ask for the necessary P.P.10 form to claim your refund at the airport upon departure.