Shopping in Phrae offers a delightful departure from the glitzy mega-malls of Bangkok, focusing instead on local craftsmanship, traditional textiles, and authentic market experiences. While you won't find high-end luxury brands here, the city is a treasure trove for those seeking unique artisanal products. The shopping scene is deeply rooted in the province's culture, making it an excellent destination to purchase high-quality handmade goods directly from the makers at very reasonable prices.
The most famous shopping destination in the province is undoubtedly Ban Thung Hong. Located just a few kilometers from the city center, this "Indigo Village" is renowned nationwide for its production of Mo Hom, the traditional indigo-dyed cotton fabric worn by Northern Thais. The main street here is lined with dozens of family-run shops selling everything from the classic deep blue farmer's shirts to modern dresses, scarves, and bags. It is the best place to find authentic, durable clothing that represents the identity of Phrae.
For a more modern shopping experience, Mark Four Plaza is the city's primary local department store. Situated in the town center, it serves as a one-stop complex for residents, featuring a supermarket, clothing boutiques, a food court, and even a cinema. It is a convenient spot to pick up daily necessities, cosmetics, or electronics in air-conditioned comfort. Additionally, large hypermarkets like Big C Supercenter and Lotus's are available on the outskirts of town for groceries and general household items.
Markets play a central role in local life, and for tourists, the Kad Kong Kao walking street is a must-visit. Held every Saturday evening near Wat Phra Non, this market transforms the historic road into a vibrant pedestrian zone. Here, you can browse through stalls selling handmade handicrafts, wooden souvenirs, and local snacks while enjoying traditional music performances. For daily shopping, the Pratu Chai Night Market is the go-to spot, primarily for street food but also for small trinkets and local goods.
When it comes to souvenirs, the iconic Mo Hom clothing is the top choice. Beyond textiles, Phrae's history as a timber capital means that wood carvings and furniture are also exceptional here, though large items may be hard to transport. Smaller teak crafts, such as utensils or home décor, make for beautiful gifts. Food items are also popular, particularly bags of crispy pork rinds (Kaeb Mu) and jars of the dry chili paste used for Khanom Jeen Nam Yoi, allowing you to recreate the local flavors at home.
Most shops in Phrae operate from around 9:00 AM to 6:00 PM, while the large department stores and supermarkets stay open until 9:00 PM or 10:00 PM. Night markets typically kick off around 5:00 PM. Cash is essential for most transactions, especially at Ban Thung Hong, walking streets, and small local vendors. Credit cards are generally accepted only at hotels, the Mark Four Plaza, and major supermarket chains.
Regarding tax refunds, the "VAT Refund for Tourists" scheme is generally limited to large chain stores that display the "VAT Refund for Tourists" sign. In a small province like Phrae, this service might only be available at major hypermarkets like Big C or Lotus's. It is advisable to ask customer service beforehand and have your passport ready if you plan to claim a refund on significant purchases.