Shopping in Goma is less about browsing high-end designer boutiques and more about immersing yourself in the vibrant, chaotic energy of local commerce. The city offers an authentic African shopping experience where the connection between the buyer, the seller, and the product is personal and direct. Visitors will find a wealth of handmade crafts, organic local produce, and unique regional specialties that reflect the rich culture and fertile land of North Kivu.
The primary commercial hub of the city is centered along Boulevard Kanyamuhanga. This main artery runs through the heart of Goma and is lined with a variety of small shops, pharmacies, and electronics stores. Walking along this avenue and the streets radiating from the main roundabouts, such as the Rond Point Signers, offers a glimpse into the daily economic life of the residents. It is the best place to find general supplies, SIM cards, and basic travel necessities.
Travelers looking for a modern, Western-style retail experience should be aware that Goma does not have large, multi-story shopping malls found in major global capitals. However, there are well-stocked supermarkets and small commercial centers that cater to the expatriate community and tourists. establishments like GoShop and Simba Supermarket offer imported goods, toiletries, and groceries in a clean, air-conditioned environment, making them reliable stops for comfortable, hassle-free shopping.
To truly understand the heartbeat of the city, a visit to the local markets is essential. Marché de Virunga is one of the largest and most bustling markets, offering everything from colorful textiles to household goods. For a more picturesque experience, the Kituku Market is a must-see. Located on the shores of Lake Kivu, it is famous for being a "port market" where wooden boats arrive laden with fresh produce from the surrounding villages. Mondays and Thursdays are typically the busiest market days, providing a sensory feast of sights and sounds.
When it comes to souvenirs, Goma has several unique treasures. The region is famous for its intricate wood carvings, particularly masks and statues, which can be found in artisan shops near the city center. Kitenge (or Liputa) fabrics are another popular buy; these brightly colored textiles can be purchased in lengths and even tailored into custom clothing by local seamstresses. For edible gifts, a wheel of the famous Goma cheese or a bag of locally roasted Kivu Arabica coffee are excellent choices that capture the flavors of the region.
Most shops in Goma are open from around 8:00 AM to 5:00 PM or 6:00 PM, Monday through Saturday. Many businesses close on Sundays, although some larger supermarkets may have limited hours. Payment is almost exclusively in cash. While some upscale supermarkets and hotels accept credit cards, the vast majority of markets and small shops trade in US Dollars or Congolese Francs. It is crucial to carry small denominations and ensure your dollar bills are crisp and printed after 2013, as older or damaged notes are rarely accepted.
Tourists should not expect a tax-free or VAT refund system in Goma. The concept of tax-free shopping for visitors is not currently established in the Democratic Republic of the Congo. Prices in markets are often negotiable, so polite bargaining is expected and can be a friendly part of the interaction, whereas prices in supermarkets and formal shops are fixed.