Shopping in Coca serves primarily practical needs and offers a delightful window into the local culture, rather than focusing on high-end fashion or luxury brands. As a logistical hub for the Amazon, the city is an excellent place to stock up on essential supplies, outdoor gear, and insect repellent before heading into the deep jungle. For tourists, the real treasure lies in the artisanal goods and indigenous crafts that reflect the rich heritage of the Amazonian communities living in the surrounding Orellana Province.
The commercial heartbeat of the city is centered around Avenida 9 de Octubre. This bustling main street is lined with a variety of small shops, pharmacies, hardware stores, and clothing boutiques. It is the best place to find general items, from hiking boots to batteries, and to experience the daily hustle of local life. Walking along this avenue and the adjacent streets, you will find almost everything a traveler might need for a comfortable stay in the rainforest.
Travelers expecting large, western-style shopping complexes should adjust their expectations, as Coca does not feature massive shopping malls. Instead, the retail scene is dominated by small commercial galleries and independent storefronts. There are a few modest shopping centers, such as the Centro Comercial Coca, which house a collection of smaller vendors selling electronics, clothing, and accessories, but the experience is far more intimate and local than the grand malls found in Quito or Guayaquil.
For a truly authentic experience, the Mercado Municipal (Municipal Market) is a must-visit destination. This is where the region's agricultural bounty comes to life. Under its roof, you can wander past stalls overflowing with exotic Amazonian fruits like arazá, borojó, and chonta. It is also a prime spot to see the fresh catch from the Napo River. While primarily a food market, it often features vendors selling local crafts and serves as a vibrant meeting point for residents.
When searching for souvenirs, the best items to bring back are those that support local indigenous communities. Look for intricate seed jewelry made from red and black huayruro seeds, which are believed to bring good luck. Balsa wood carvings depicting Amazonian animals like toucans and turtles are also popular and lightweight for packing. Additionally, bags of locally grown coffee or dried guayusa leaves—a native plant used to make an energizing tea—make for unique and consumable gifts that capture the flavor of the Amazon.
Most shops in Coca operate from approximately 9:00 AM to 7:00 PM Monday through Saturday, with many closing for a lunch break around midday. On Sundays, activity slows down significantly, and many stores may be closed or have reduced hours. Regarding payment, cash is king in Coca. While some larger hotels and supermarkets may accept credit cards, the vast majority of small shops, market stalls, and artisan vendors deal exclusively in US dollars. It is highly advisable to carry small bills ($1, $5, $10, and $20), as change for larger denominations can be difficult to find.
Tax-free shopping or VAT refunds are generally not a standard feature for tourists in small Amazonian cities like Coca. The prices displayed usually include the Value Added Tax (IVA), and the administrative infrastructure to process tax refunds for visitors is typically found only at major international airports or large authorized stores in the country's capital. Therefore, visitors should plan their budget assuming the listed price is the final cost.