Wikana biscuit and food GmbH

For those who want to experience a true taste of history, a visit to Wikana Biscuit and Food in the city of Wittenberg is a must. This is not just a confectionery production site, but a legendary factory founded back in 1906, which for decades has been a source of pride that Germany represents in the world of sweets.

It is home to the unique Wikana KeksWelt, which combines a modern factory shop and a museum exhibition. Visitors can learn about the production traditions of famous biscuits such as Othello or Wickies, which were incredibly popular during the GDR era and remain relevant to this day.

Wikana Biscuit and Food. Иллюстрация. Источник: Kupi.com AI

Today, Wikana remains the only producer in the country's eastern states specializing in cream-filled biscuits. Every year, about 5,000 tons of products are produced here, and the range includes more than 120 varieties, making this place a true paradise for gourmets and lovers of authentic local brands.

For details about group tours or the product range, you can contact the company representatives directly. The factory's official website contains up-to-date information on new products and special offers for visitors to Wikana KeksWelt.

Below are the detailed contact details for planning your visit to the confectionery world of Wittenberg:

The main adventure at Wikana KeksWelt is, undoubtedly, the tasting. Visitors are given a rare opportunity to try famous biscuit varieties, including those produced in limited editions. Of particular interest is the modern Sandwichanlage line, where you can see (through demonstration materials) how the process of automatically applying delicate cream between crispy layers of biscuit takes place.

In the museum area, you can trace the evolution of confectionery design and packaging, as well as learn the production secrets of legendary brands like Wickies and Wikinger. For those looking for special gifts, the shop offers exclusive sets such as Lutherbrodt, created in honor of Martin Luther, and the exquisite Kant Schokolade.

Shopping here turns into an exciting activity: the freshest products come to the shop straight from the conveyor belt at very attractive prices. It is the perfect place to purchase authentic edible souvenirs that convey the spirit and traditions of Saxony-Anhalt.

Getting to the confectionery factory is quite simple, as it is located in a convenient part of the city. If you are already in the historical center, a walk from the famous Luther House will take about 20–30 minutes along Dessauer Straße. For those who prefer a faster way to get around, a bike ride will take no more than 10 minutes, and city bus routes No. 1 and No. 4 stop in the immediate vicinity of Wikana KeksWelt.

Travelers by car should head to the address Dessauer Str. 8. The drive from Berlin (about 150 km) will take approximately 1.5 hours via the A9 and B184 motorways, and from Leipzig, you can get there in just an hour. Convenient parking is provided for visitors right at the factory shop building.

If you are arriving in the city by public transport, take the RE regional train to the main station, Wittenberg Hauptbahnhof. From the station, you can reach the factory by taxi or bus in just 5–10 minutes, making a visit to the attraction accessible even for those who come to the city for just one day.

The history of this sweet production began back in 1906, when the Kant Chokoladenfabrik AG chocolate factory was founded in the city. At that time, the enterprise became famous for its high-quality chocolate and cocoa. Despite a forced production halt during the Second World War, the factory managed to be reborn on its original site and continued to delight citizens with desserts.

The modern name Wikana appeared in 1954 and became a kind of acronym, combining the name of the city Wittenberg and two enterprises — Kant and Nadena. During the GDR era, the factory achieved the status of the second-largest biscuit producer in the country, and its products, such as the legendary Wickies and Othello-Kekse, became a true symbol of childhood for many generations of Germans.

After the reunification of Germany in the 1990s, the enterprise went through a difficult period of transformation and searching for new markets. Thanks to significant investments and modernization of production lines, the factory managed not only to preserve historical recipes but also to significantly expand its range. Today, it is a successful modern enterprise that produces thousands of tons of products annually while remaining true to its century-old traditions.

For a full experience at Wikana KeksWelt, 1–2 hours is enough for most visitors. This time is quite sufficient to leisurely explore the museum exhibition dedicated to the history of confectionery and examine the displayed equipment samples.

The main part of the visit is usually spent in the factory shop, where more than 120 varieties of products are presented. If you plan to taste new products and choose souvenirs for loved ones, we recommend allowing a little more time, especially on weekends when the shop can be crowded.

When planning your visit to the world of sweets, please note that Monday is a day off. From Tuesday to Friday, the factory shop doors are open to visitors from 9:00 AM to 6:00 PM.

On weekends, the schedule changes slightly: on Saturday and Sunday, Wikana KeksWelt invites guests from 11:00 AM to 5:00 PM. This is a convenient time for those who come to the city for the weekend to explore the historical sights.

The factory's location allows tourists to easily combine a tasting of sweets with a tour of the historical monuments for which the city is so famous. A walk from the biscuit shop to the center will reveal architectural masterpieces of the Reformation era.

Exploring the surrounding area will help you dive deeper into the city's atmosphere and see the places where great historical figures lived and worked. Below is a list of interesting sites within walking distance: