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Emifull MASAKI

About

Emifull MASAKI is one of the largest shopping malls on Shikoku island, located in Matsuyama, Ehime Prefecture, Japan. This modern complex spans a vast area and offers visitors more than 200 different shops and establishments representing a wide range of goods and services.

Emifull MASAKI. Illustration.
Source: Kupi.com AI

Traveler photos:

The Emifull MASAKI shopping mall is famous for its rich variety of tenants. Here you will find fashion brand clothing stores, home goods, exquisite gourmet restaurants, a modern cinema, and exciting game centers. Notably, many of the stores represented here opened their doors on Shikoku for the first time, making Emifull MASAKI a unique shopping destination in the region.

The name "Emifull" carries a deep meaning: it stands for both "an abundance of smiles" and "a town full of smiles." This concept perfectly reflects the atmosphere of the shopping mall, designed to give visitors positive emotions and the opportunity to have a great time, whether through shopping, entertainment, or just a pleasant walk.

Contacts

To get the most up-to-date information regarding opening hours, events, and services at Emifull MASAKI shopping mall, it is recommended to visit the official website or contact them directly. Below are the primary contact details:

Mall Address: 850 ban Tsutsui Masaki-cho, Iyo-gun, Ehime Prefecture, Japan.

How to contactContact
Address850 Tsutsui, Masaki, Iyo District, Ehime 791-3120, Japan
Phone number+81 89-984-2111
Websiteemifull.jp

What to Do

Emifull MASAKI invites visitors to dive into the world of shopping with more than 200 stores. You can find everything here: from trendy clothing and stylish accessories to home goods and original souvenirs. Shopping enthusiasts will appreciate the variety of both Japanese and international brands, as well as the chance to purchase unique items rarely found in other Shikoku retail outlets.

In addition to shopping, you can enjoy a gastronomic variety at Emifull MASAKI in its numerous restaurants and cafes offering Japanese and international cuisine. For those seeking entertainment, the doors of the Cinema Sunshine movie theater are open, showing popular films. There are also game centers that will appeal to both children and adults, offering a fun way to spend time.

The shopping mall is perfectly suited for family vacations. Emifull MASAKI provides special zones for families with children, including nursing rooms and safe children's play areas, making the stay comfortable for the youngest visitors and their parents. Throughout the year, various events and seasonal activities are also held here—from themed exhibitions and engaging workshops to concerts and other entertainment programs, creating a festive and lively atmosphere for all guests.

Getting There

There are several convenient ways to reach the Emifull MASAKI shopping mall, located in the Masaki-cho area on the outskirts of Matsuyama. One of the most popular options is using the Iyotetsu suburban railway. You will need to travel to Koizumi Station, which is located in the immediate vicinity of the mall. From the station, Emifull MASAKI is just a few minutes' walk away, making this a very comfortable option for visitors without a private car.

For those who prefer traveling by car, getting to Emifull MASAKI is also easy. The shopping mall is located at 850 ban Tsutsui Masaki-cho, Iyo-gun, Ehime Prefecture. The complex features a spacious parking lot, so finding a spot for your vehicle is simple. This is especially convenient if you plan to do a lot of shopping or are traveling with family.

Emifull MASAKI is situated in the Iyo District (Iyo-gun) of Ehime Prefecture, making it accessible not only to residents of Matsuyama but also to guests from other towns in the prefecture. Thanks to the well-developed transport infrastructure, the journey to this popular shopping and entertainment destination won't take much time, whether you choose public transport or a private vehicle.

Nearest city: Matsuyama

History & Facts

Emifull MASAKI, located in Matsuyama, is one of the most significant shopping malls on Shikoku Island in Japan. This modern complex plays an important role in the commercial and social life of the region, attracting both locals and tourists with its variety of shops, entertainment venues, and restaurants. Its scale and wide range of goods and services make it a key destination for shopping and leisure.

Despite its popularity and significance, detailed information about the history of its creation and development stages has not received much coverage in public sources. Precise data regarding its founding date or specific historical events directly related to the construction and opening of this retail giant are absent. This is quite typical for many modern commercial facilities, where history often focuses on current operations rather than the past.

Nevertheless, Emifull MASAKI has firmly established itself as an important infrastructure landmark in Matsuyama and the entire island of Shikoku. It offers visitors more than just a chance to shop; it provides an opportunity to spend time in a comfortable and modern environment. The complex symbolizes the region's dynamic development and its focus on meeting the needs of modern consumers, offering an impressive selection ranging from fashion brands to local products.

Thus, while fascinating historical details about the very origins of Emifull MASAKI may be obscure, its current significance as a major shopping and entertainment hub is undeniable. It serves as a striking example of modern Japanese commercial architecture and spatial organization focused on maximum convenience and variety for visitors.

Time Needed

When planning a visit to the Emifull MASAKI shopping mall in Matsuyama, you should expect that a full introduction will take about 3 to 5 hours. This time is usually sufficient to leisurely browse the shops of interest, make purchases, and get a general idea of the diversity offered by this large commercial complex.

If your plans include more than just shopping, your stay might be longer. For example, if you decide to have a bite to eat in one of the many cafes or restaurants, this will add some extra time to your visit. Of particular note is the Cinema Sunshine movie theater located within Emifull MASAKI. If you decide to catch a movie, feel free to add another 2-3 hours to your total visit time.

Thus, depending on your interests and plans, a visit to Emifull MASAKI can take anywhere from a few hours to almost an entire day if you decide to take advantage of all the available shopping and leisure opportunities.

Working Hours

The Emifull MASAKI shopping mall in Matsuyama is pleased to welcome visitors daily. The main operating hours of the complex are from 9:00 AM to 9:00 PM. This means you will have plenty of time for shopping, relaxation, and entertainment.

It is important to remember that individual shops, restaurants, and entertainment venues located within Emifull MASAKI may operate according to their own schedules. For example, the Cinema Sunshine theater has its own screening schedule. Generally, no advance booking is required to visit the mall itself. However, if you plan to visit a specific restaurant or catch a movie, it is recommended to check the need for reservations on their official websites or via contact phone numbers. The shopping mall is open to visitors year-round.

9:00 – 22:00

Nearby

A visit to Emifull MASAKI is certainly a highlight, but exploring its surroundings can significantly enrich your experience in Matsuyama. Often, it's the small discoveries nearby that provide the most memorable moments and allow for a deeper immersion into the city's atmosphere.

There are several interesting spots located near Emifull MASAKI that can complement your itinerary. Exploring these attractions will allow you to see more and get a more complete picture of Matsuyama and its culture.

NameDistance
Tsubaki Shrine5.5 km
Matsuyama General Park6.1 km
Ikimono Fureai School6.3 km
Itami Juzo Museum6.5 km
Kururin Ferris Wheel6.7 km
Okaido Shopping Street7.4 km
Karaoke Mega Big Matsuyama Ōkaidō7.5 km

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