Shopping in Cauayan offers a vibrant mix of modern convenience and traditional provincial charm. As the commercial center of the Cagayan Valley region, the city serves as a primary trading hub for the province of Isabela. Visitors can expect a diverse retail landscape ranging from large, air-conditioned shopping complexes to bustling local markets that showcase the region's agricultural bounty. Whether you are looking for international brands or unique local handicrafts, the city provides a satisfying retail experience.
The main pulse of commercial activity runs along the Maharlika Highway, particularly the stretch passing through the San Fermin district and the Poblacion (city center). This major thoroughfare is lined with a variety of establishments, including banks, convenience stores, and independent boutiques. Walking along the downtown streets offers a glimpse into local life, where small businesses sell everything from clothing and electronics to farm supplies, reflecting the city's dual identity as an urban and agricultural center.
For a modern retail experience, Cauayan City Mall is the premier destination. As one of the first major commercial centers established in the area, it houses a wide array of fashion boutiques, gadget shops, and grocery stores. It is a favorite gathering spot for locals and provides a comfortable, air-conditioned environment to escape the tropical heat. Additionally, the city is home to other large retail chains like SM City Cauayan, ensuring that tourists have access to familiar brands, department stores, and supermarkets for all their travel necessities.
To truly immerse yourself in the local culture, a visit to the Cauayan Public Market is essential. This is where the city's heart beats the loudest, especially in the early morning. Here, you can find fresh tropical fruits, vegetables, and regional snacks at very affordable prices. It is also a great place to browse for "ukay-ukay" (thrifted clothes) or inexpensive dry goods. The market offers a sensory experience that contrasts sharply with the polished atmosphere of the malls, providing an authentic taste of daily life in Isabela.
When it comes to souvenirs, Cauayan takes pride in its title as the "Mushroom City of the North." The best "pasalubong" (gifts) to bring home are mushroom-based products, such as crispy mushroom chips, mushroom chicharon, and powdered mushroom seasoning, often available at the Mushroom Center in Barangay Tagaran or local trade fairs. Other popular items include Corn Coffee, a healthy caffeine-free alternative made from roasted corn, and Binallay, a sweet native rice cake. You may also find bamboo handicrafts, paying homage to the city's name, which is derived from the local word for bamboo.
Most shopping malls and department stores in Cauayan operate daily from approximately 10:00 AM to 9:00 PM. Independent shops and local markets typically open much earlier, often around 6:00 AM, and may close by sunset. While major malls and hotels accept credit and debit cards, cash is king in smaller boutiques, public markets, and souvenir stalls. It is advisable to carry smaller denominations of Philippine Pesos when exploring the downtown area to make transactions smoother.
Regarding taxes, the prices displayed on goods in the Philippines are generally inclusive of the Value Added Tax (VAT). While the country has recently introduced tax refund schemes for tourists, these are primarily operational in major international gateways and large luxury hubs in Manila. In provincial cities like Cauayan, tax-free shopping is not standard practice, so visitors should expect to pay the marked price, which is already final and tax-inclusive.