Aura Shopping Mall

The Aura shopping and entertainment center is a modern, European-standard complex located in the heart of Yaroslavl. As one of the largest shopping centers in the city and region, it has become a true focal point for residents and tourists wishing to combine shopping and leisure.

The complex spans five levels, housing a gallery of international and Russian fashion brands. Here you can find everything from trendy clothing and accessories to electronics and home goods. A wide selection of stores makes Aura an ideal destination for shopping to suit any taste and budget.

Beyond shopping, Aura offers plenty of entertainment. Visitors can enjoy more than 15 cafes and restaurants, a modern multi-screen 3D cinema, a large fitness club, and family entertainment zones. It is a great place to spend time with friends or family, watch a movie, or have a delicious lunch after a successful shopping spree.

To get the most up-to-date information regarding store opening hours, current promotions, or events at the Aura shopping and entertainment center, it is recommended to contact the administration directly or visit the official website. The main contact details are provided below.

At the Aura shopping and entertainment center, every visitor will find something to their liking. For shopping enthusiasts, there is a wide selection of stores: from clothing, shoes, and accessories from famous international and Russian brands to electronics and home goods. It is a wonderful opportunity to update your wardrobe or find the perfect gift without leaving the building.

Families with children will appreciate the variety of entertainment areas, including the Kubikum play center and the large Misti Park amusement park. While children have fun in a safe and engaging environment, adults can continue shopping or relax. Additionally, Aura offers other entertainment such as the VR Arena virtual reality center, where you can immerse yourself in exciting digital worlds.

After a busy day, visitors can recharge at one of the many cafes or restaurants located in the food court and on different floors of the complex. The choice of establishments ranges from popular fast-food chains to cozy coffee shops and restaurants with diverse cuisines. Movie buffs can watch the latest releases at the Kinomax multi-screen 3D cinema, which offers screenings in halls with D-BOX motion seats for complete immersion. And for those who prefer active recreation, a modern DDX-Fitness club operates within the shopping center.

The Aura shopping and entertainment center boasts a prime location in the very heart of Yaroslavl, at the intersection of Svobody and Pobedy streets. This location provides excellent transport accessibility, making it easy to reach the complex from any part of the city.

Getting to Aura is very convenient by public transport. There are stops in the immediate vicinity of the shopping center served by numerous buses, trolleybuses, and shuttle taxis. They run along all major city routes, allowing you to plan your trip without unnecessary transfers.

For visitors arriving by car, spacious parking is provided. It is located across several levels, including two underground parking garages. This is very convenient, as it allows you to park your car without any hassle even during peak hours, such as weekends or holidays.

The history of the Aura shopping and entertainment center began long before its grand opening. Although the complex opened its doors to visitors on November 28, 2013, it was built on a site closely linked to the development of Yaroslavl. In the early 20th century, the city's first tram depot was located here, from which the very first Yaroslavl tram set out. Thus, this modern center for shopping and leisure stands on ground with a rich industrial history.

The opening of Aura was a truly landmark event for the city. It was the first shopping and entertainment complex of such scale and European standard in the Yaroslavl region. The project, implemented by the development company Renaissance Development, brought a new format of leisure to the city, combining glass elevators, spacious galleries, and food courts under one roof—a fresh change for residents accustomed to markets and small shops.

With a total area of approximately 120,000 sq. m, Aura immediately established itself as the largest shopping center in the region. The project's high standards were recognized by the professional community—in 2014, the shopping center received the prestigious CRE Awards. Later, the property was sold to MallTech, a major retail real estate operator in Russia, confirming its high value and strategic importance for the country's retail sector.

To fully enjoy everything the Aura shopping and entertainment center has to offer, it is recommended to set aside 2 to 4 hours for your visit. This amount of time is generally enough to leisurely browse the shops, explore your favorite brands, and shop without any rush. Such a visit also allows you to enjoy a quiet lunch at one of the complex's many cafes or restaurants.

Of course, the duration of your visit will depend on your plans. If you are stopping by Aura for a specific purchase, one hour might be enough. However, if you are planning a family outing that includes a trip to the cinema, visiting children's play areas, and a leisurely dinner, feel free to set aside half a day. The complex is designed to be a comfortable place to spend time, combining shopping with a variety of entertainment options.

The Aura shopping and entertainment center is open to visitors daily and operates year-round, making it a convenient place for shopping and leisure at any time. The main opening hours for the shopping gallery are from 10:00 AM to 10:00 PM. However, it is worth noting that individual establishments, such as the multi-screen cinema, fitness club, or certain restaurants and cafes, may have their own, often extended, schedules.

No prior booking or ticket purchase is required to visit the shopping center itself—entry is free. If you plan to watch a movie, attend a specific event, or dine at one of the restaurants during peak times, it is recommended to check the opening hours and booking availability in advance on the mall's official website or directly with the establishment. This will help you plan your visit and avoid any inconvenience.

A visit to the Aura shopping and entertainment center can easily be combined with sightseeing at other iconic landmarks in Yaroslavl. Thanks to its convenient central location, many interesting sites are within walking distance. A stroll through the surrounding area will allow you to get better acquainted with the historic atmosphere and cultural heritage of this ancient city.

Even a short walking tour after shopping will enrich your experience. Near Aura, you can find both cozy parks for relaxation and important historical monuments that allow for a deeper dive into the history of Russia. Below is a list of nearby attractions that are easy to reach on foot.