Shopping in Ventimiglia offers tourists the opportunity to purchase typically Italian goods while feeling the influence of nearby France. The city is not famous for huge shopping malls but offers an authentic shopping experience, especially at its famous market and in small local shops. Here you can find high-quality food products, clothing, leather goods, and souvenirs.
The main shopping areas are concentrated in the new part of the city, especially along Via Cavour and its adjacent streets. Here you will find various shops selling clothes, shoes, accessories, and home goods. In the old town, Ventimiglia Alta, you can discover smaller shops and workshops offering unique handmade items and souvenirs, adding special charm to walks through its narrow streets.
Ventimiglia is not a city of large shopping centers in the modern sense. Shopping here is more traditional, centered on street shops and markets. If you are looking for large malls, they are better sought in the region's larger cities or on the French Riviera. However, the absence of giant complexes is compensated for by the atmosphere and uniqueness of local outlets.
The main shopping attraction in Ventimiglia is undoubtedly its Friday market (Mercato del Venerdì). This is one of the largest open-air markets on the Ligurian coast, attracting visitors not only from Italy but also from France. The market stretches along the promenade and on adjacent streets. Here you can find almost anything: fresh produce (fruit, vegetables, cheeses, cured meats), clothes, shoes, bags, leather goods, textiles, flowers, souvenirs, and much more. Prices are often very attractive, and bargaining is appropriate, especially when buying several items.
As souvenirs from Ventimiglia, it is worth bringing back local Ligurian products: top-quality olive oil, pesto sauce, local wines (such as Rossese di Dolceacqua), sun-dried tomatoes, and artichokes. Ceramic products, aromatic Provence herbs (due to the proximity to France), and small leather items are also popular. You can find interesting inexpensive jewelry and textiles at the market.
Shops in Ventimiglia usually operate from the morning (around 9:00-10:00) until lunch (12:30-13:00), followed by a long break—"riposo"—until 15:30-16:00, after which they reopen and stay open until 19:00-19:30. On Sundays and public holidays, most shops may be closed, except for some tourist shops and those operating during market days or major events. Cash and credit cards (Visa, Mastercard) are accepted in most shops. At markets, it is preferable to have cash on hand.
Tourists from non-European Union countries can use the Tax Free system when making purchases over a certain amount in participating shops (look for the "Tax Free Shopping" sign). To do this, you must ask the seller for a special receipt, which then needs to be presented at customs when leaving the EU to receive a VAT refund.