Shopping in Targu Mures is a pleasant activity that combines the convenience of modern retail centers with the charm of traditional local commerce. While it may not be a massive fashion metropolis, the city provides a well-rounded selection of stores ranging from international high-street brands to small, family-run boutiques. Visitors can find everything from contemporary clothing and electronics to unique artisanal crafts that reflect the region's multicultural heritage.
The heart of the city's commercial life is undoubtedly the central area around the Rose Square (Piața Trandafirilor). This scenic promenade is lined with various shops, bookstores, and gift stores nestled within historic buildings. Walking down this main artery and the adjacent Bolyai Street allows tourists to browse for fashion, jewelry, and local art while enjoying the beautiful Secessionist architecture. It is a relaxed environment where window shopping can easily be combined with a coffee break at a sidewalk cafe.
For a more concentrated retail experience, the city boasts several modern shopping complexes. The largest and most comprehensive is Shopping City Târgu Mureș, located slightly outside the central ring, which houses a cinema, a food court, and numerous international fashion chains. Closer to the center, Mureș Mall offers a convenient stop for quick purchases. Additionally, the Luxor commercial center, situated right in the downtown area, provides a mix of shops and services that are easily accessible for those exploring the city on foot.
To get a taste of authentic local life, a visit to one of the city's markets is highly recommended. Piața Cuza Vodă is the main agri-food market where local farmers sell fresh seasonal fruits, vegetables, artisanal cheeses, and homemade preserves. It is a vibrant place full of colors and scents, offering a stark contrast to the polished aisles of the supermarkets. For those interested in antiques and bric-a-brac, there is also a flea market held on weekends near the Mureș River, known locally as "Ocska," where patient browsers can find unique vintage items.
When it comes to souvenirs, Targu Mures and its surroundings are famous for traditional craftsmanship. The most popular items to bring back include Corund ceramics, which are beautifully hand-painted pottery pieces made in a nearby village. Other excellent gifts include traditional embroidered blouses (known as "ie"), wood carvings, and locally produced honey or plum brandy (pălincă). These items can often be found in souvenir shops in the city center or at artisan fairs frequently held within the fortress walls.
Store opening hours generally follow standard European schedules. Major shopping malls are typically open daily from 10:00 AM to 10:00 PM. High street shops and smaller boutiques usually operate from 9:00 AM or 10:00 AM until 6:00 PM or 8:00 PM on weekdays, with shorter hours on Saturdays and often closing on Sundays. Payment by credit or debit card is widely accepted in malls, supermarkets, and most central shops. However, if you plan to visit the open-air markets or smaller souvenir stalls, it is advisable to carry some cash in Romanian Lei (RON).
Tourists residing outside the European Union may be eligible for a VAT refund on purchases exceeding a certain amount in a single store. Look for the "Tax Free" signage in shop windows or ask the staff at the counter for the necessary forms. While not every store participates in the scheme, the larger international brands in the shopping centers usually do, allowing you to reclaim a portion of your expenses upon leaving the country.