General Overview. Shopping in Cuenca is a calm and pleasant activity that perfectly complements sightseeing. The city does not claim to be a fashion capital, so you won't find endless rows of luxury boutiques here. However, Cuenca is famous for its craft traditions and quality local products. Modern shops of popular Spanish brands in the new part of the city harmoniously coexist with authentic shops selling ceramics and delicacies hidden in the labyrinths of the historic center.
Main Shopping Areas and Streets. The epicenter of trade in the modern part of the city is Carretería Street (Calle Carretería). This is a lively pedestrian zone where most of the clothing, shoe, cosmetics, and accessory stores are concentrated. Here you can find both well-known international high-street brands and small Spanish boutiques. If you are interested in more traditional goods, head to the Upper Town (Casco Antiguo). In the streets leading to the main square, there are souvenir shops and workshops selling handmade items.
Shopping Centers. For those who prefer to do all their shopping in one place, the main destination will be the El Mirador Shopping Center. This is the largest complex in the city, located on Avenida del Mediterráneo. Under its roof are dozens of fashion stores, sporting goods, electronics, and a hypermarket. It is an excellent option for shopping on a hot day or in rainy weather, as it also has a food court and entertainment area.
Markets. An important part of local culture is the weekly street market, which usually takes place on Tuesdays in the exhibition grounds area (Recinto Ferial). People come here not only for fresh fruits and vegetables but also for clothing, textiles, and household items at very affordable prices. The atmosphere here is lively and colorful, allowing you to feel the real rhythm of life in provincial Spain.
Souvenirs. From Cuenca, you should bring back gastronomic specialties and handicrafts rather than magnets. The main sweet souvenir is alajú, a cake made of almonds, honey, and spices sandwiched between two wafers. An excellent addition to it is a bottle of local coffee liqueur resolí, which is often sold in whimsically shaped vessels resembling the city's famous houses. The region is also famous for its ceramics and wickerwork made from vine, which make beautiful interior decorations.
Opening Hours and Payment. When planning a shopping trip, remember the siesta, which is sacred to Spaniards. Small private shops are usually open from 10:00 to 14:00 and then from 17:00 to 20:30. Large shopping centers and chain stores on main streets operate without a break, usually from 10:00 to 22:00. Sunday is almost always a day off for most shops. Bank cards are accepted almost everywhere, but for purchases at the market or in tiny souvenir kiosks, it's better to have some cash euros with you.
Tax Free. Tourists permanently residing outside the European Union are entitled to a value-added tax (VAT) refund on purchases. In Spain, there is no minimum check amount for Tax Free, so don't forget to ask for the special form (DIVA) at the checkout of stores marked with the corresponding logo to get part of your money back when you fly out of the country.