Shopping in Midoun is a vibrant and sensory experience that centers largely around traditional craftsmanship and local produce rather than high-end fashion or international chains. As a market town, it offers a more authentic atmosphere compared to the purely commercial zones of the major resorts. Visitors can expect to find a treasure trove of artisanal goods, from hand-painted ceramics and woven baskets to aromatic spices and leather products, all reflecting the rich cultural heritage of Djerba.
The heart of the shopping scene is located in the town center (Centre Ville). Unlike sprawling metropolises, Midoun does not have a single "high street" but rather a cluster of pedestrian-friendly alleys and squares surrounding the central mosque. Here, small boutiques and open-fronted shops display colorful textiles and souvenirs. For a more relaxed experience, the area known as the "Zone Touristique," located a short drive toward the coast, features promenades lined with "fixed price" shops, which are perfect for travelers who prefer to browse without the pressure of bargaining.
While the city is traditional, there are modern conveniences available. The Bourgo Mall, situated on the outskirts of Midoun, is one of the few contemporary shopping centers in the area. It offers a different pace with air-conditioned comfort, featuring clothing boutiques, cosmetic stores, and a supermarket. It is a popular stop for tourists looking for standard necessities or a break from the heat of the outdoor markets.
The absolute highlight for any shopper is the weekly Friday Market. This is not just a place to buy goods but a major social event. The market is divided into sections: one area is dedicated to fresh fruits, vegetables, and mountains of local dates, while another caters specifically to tourists with stalls selling pottery, jewelry, and carpets. It is bustling, noisy, and incredibly photogenic. For daily needs, the covered Central Market offers fresh fish and meat, providing a glimpse into the local culinary lifestyle.
When it comes to souvenirs, Midoun is an excellent place to purchase Djerbian pottery, which is famous throughout Tunisia for its quality and distinct designs. Other popular items include high-quality olive oil, bags of mixed spices (such as traditional harissa blends), and leather sandals. Silver Berber jewelry is also a sought-after keepsake, though it is wise to buy these from reputable shops to ensure authenticity.
Most shops in the town center open around 8:00 or 9:00 AM and stay open until late evening, but it is important to remember the "siesta" culture. Many smaller independent stores close for a few hours in the afternoon, typically between 1:00 PM and 3:00 PM, especially during the hot summer months. Payment is predominantly made in cash (Tunisian Dinars). While the Bourgo Mall and larger souvenir emporiums in the tourist zone accept credit cards, cash is essential for the markets and smaller street vendors.
Regarding taxes, Tunisia does have a VAT refund system for foreign visitors on large purchases made in specific "Tax-Free" licensed stores. However, this is rarely applicable in the traditional souks or small shops of Midoun. It is generally better to focus on the good value obtained through friendly bargaining in the markets rather than relying on tax refunds.