Shopping in Jorhat offers a delightful mix of traditional Assamese charm and modern retail convenience. While it may not have the colossal shopping districts of a metropolitan city, it is a treasure trove for those looking to buy authentic local products. The city is particularly renowned for its world-class tea and exquisite indigenous silks, making it an excellent destination for travellers seeking high-quality regional specialties rather than generic mass-produced items.
The commercial heartbeat of the city lies in Gar-Ali. This bustling thoroughfare is lined with a variety of shops ranging from clothing boutiques and shoe stores to electronics retailers. It is the most popular place for locals to shop and offers a vibrant atmosphere, especially in the evenings. Another key area is Babupatty, known for its gold jewellery shops and traditional textile showrooms. For a more spread-out shopping experience, A.T. Road (Assam Trunk Road) hosts several larger showrooms and branded outlets, catering to more contemporary needs.
For those who prefer a modern, air-conditioned environment, Jorhat has seen the emergence of shopping complexes that serve as social hubs. ABS Mall is the most prominent shopping centre in the city. It houses a variety of national and international brands, a food court, and a multiplex cinema, offering a complete lifestyle experience. It is a convenient stop for tourists looking for familiar brands or essentials in a comfortable setting.
To truly experience the local way of life, a visit to the city's markets is essential. Chowk Bazaar is the main market area where the daily commerce of Jorhat unfolds. Here, you can find everything from fresh local produce and spices to household goods and affordable clothing. It is a sensory experience filled with the sights and sounds of a traditional Indian market. While it can be crowded, it is the best place to observe the local culture and perhaps pick up some fresh local fruits or spices.
When it comes to souvenirs, Assam Tea is the undisputed top choice. As the "Tea Capital of the World," Jorhat offers some of the freshest and finest tea leaves. Visitors should look for specialty tea boutiques or buy directly from estate outlets to ensure authenticity. Another must-buy item is Assam Silk, particularly the golden Muga silk and the warm Eri silk. You can find beautiful Mekhela Chadors (traditional Assamese attire for women) and shawls in the local handloom shops. Additionally, handicrafts made from cane and bamboo, such as the traditional Jaapi (conical hat), make for lightweight and culturally significant gifts.
Most shops in Jorhat typically open around 10:00 AM and close by 8:30 PM or 9:00 PM. While the main markets operate daily, some smaller shops may remain closed on Sundays. Regarding payment, cash is still the preferred mode of transaction in local markets (bazaars) and smaller establishments. However, shopping malls, hotels, and larger showrooms on Gar-Ali and A.T. Road readily accept credit and debit cards. It is advisable to carry sufficient cash when exploring street markets.
Tourists should be aware that tax-free shopping or VAT refunds are generally not available for international visitors in Jorhat. The prices displayed are usually inclusive of all local taxes (GST). Bargaining is common and expected in street markets and smaller standalone shops, but prices in branded showrooms, malls, and government emporiums are fixed.