Shopping in Vacaria offers a distinct experience that reflects the city's identity as a hub of rural tradition and agriculture. Unlike the bustling commercial centers of larger Brazilian metropolises, the retail scene here is more intimate and focused on local authenticity. Visitors will not find sprawling luxury complexes, but rather a charming selection of stores that cater to the practical needs of the residents and the cultural interests of tourists. The shopping opportunities are excellent for those seeking high-quality regional products, particularly those related to the cold climate and the gaucho way of life.
The primary commercial activity is concentrated in the Centro (Downtown) district. The main thoroughfares, such as Avenida Moreira Paz and Rua Júlio de Castilhos, serve as the city's open-air shopping malls. Strolling along these streets, tourists can find a variety of shops selling winter clothing, footwear, and general goods. This area is bustling during the day, with locals running errands and browsing the window displays that often feature heavy wool coats and leather boots, essential items for the region's chilly winters.
Travelers looking for large, modern shopping malls might be disappointed, as Vacaria does not have major shopping centers comparable to those in capital cities. Instead, the city features smaller galerias (shopping arcades) and commercial centers that house a mix of boutiques, service providers, and snack bars. These compact spaces offer a convenient way to shop for clothes or gifts indoors, providing shelter from the wind and cold that can characterize the weather in the highlands.
For a taste of local flavor, the markets and roadside stalls are the true highlights of the shopping scene. Given Vacaria's title as the "National Capital of the Apple," buying fruit directly from producers is a must. During the harvest season, you will find numerous stands and frutarias scattered around the city and along the highway entrances, offering crates of fresh, crisp apples at very competitive prices. These spots often sell other artisanal delights, such as homemade jams, pure apple juice, and locally harvested honey.
When it comes to souvenirs, the best items to bring back are those that embody the spirit of Rio Grande do Sul. Gaucho handicrafts are extremely popular, including high-quality leather goods like belts, wallets, and the traditional boots known as botas. Visitors should also look for mate accessories; beautifully crafted cuias (gourds) and silver or stainless steel bombachas (straws) make for unique and functional gifts. Additionally, the region's cold weather supports a thriving production of wool products, such as ponchos and scarves, which are both stylish and practical.
Food lovers should not leave without purchasing the local cheese. Vacaria is home to the production of Gran Formaggio, the first Grana Padano-type cheese produced in Latin America. This hard, aged cheese is a source of local pride and rivals Italian imports in quality. It can be found in specialized emporiums and larger supermarkets throughout the city, often sold in wedges perfect for transport. Pairing this cheese with a bottle of wine from the nearby Serra Gaúcha region creates a perfect culinary souvenir.
Store opening hours in Vacaria typically follow the traditional Brazilian commercial schedule. Most shops open around 8:30 AM or 9:00 AM and close at 6:00 PM or 6:30 PM on weekdays. It is common for smaller, family-run businesses to close for a lunch break between noon and 1:30 PM, although larger chain stores usually remain open. On Saturdays, commerce generally operates only in the morning, closing around 12:00 PM or 1:00 PM, and most shops are closed on Sundays.
Regarding payment, credit and debit cards are widely accepted in almost all established shops, restaurants, and supermarkets. International brands like Visa and Mastercard work without issues. However, if you plan to buy apples from a roadside stall or handicrafts from a small market vendor, it is advisable to carry some cash (Brazilian Reals), as these smaller merchants may not always have card machines. Tax-free shopping for tourists is not a standard practice in Brazil outside of duty-free zones in airports, so visitors should not expect VAT refunds on their purchases in the city.