As the commercial capital of Catanduanes, Virac offers the most comprehensive shopping experience on the island. While travelers should not expect high-end luxury boutiques or sprawling international outlets, the town provides a vibrant mix of modern conveniences and traditional trade. The shopping scene here is practical and community-focused, catering to both the daily needs of locals and the souvenir-hunting desires of tourists. It is the best place in the province to stock up on supplies, withdraw cash, and purchase authentic local products before heading to more remote beach destinations.
The heart of the town's commercial activity is concentrated in the Poblacion (downtown) area, particularly along Rizal Avenue and the streets surrounding the public market. This district is a bustling hive of activity where small independent shops, pharmacies, hardware stores, and clothing boutiques line the roads. Walking through this area offers a glimpse into the local lifestyle, with vendors selling everything from beach gear to electronics. It is a compact and walkable zone where you can easily find travel essentials.
For a more modern, air-conditioned shopping experience, Virac Town Center (VTC) is the premier destination. Located centrally, this lifestyle mall serves as the modern hub of the province. It houses a well-stocked supermarket, a department store, various fashion retailers, and a selection of fast-food chains and cafes. It is the ideal spot for tourists looking for familiar brands, groceries, or a cool place to escape the midday tropical heat. Another notable establishment is the Center Mall Virac, which offers additional retail options and convenience.
To truly experience the local culture, a visit to the Virac Public Market is a must. This is the town's primary trading post, teeming with fresh produce, seafood caught daily from the nearby Pacific waters, and local meats. Beyond food, the dry goods section is a treasure trove for bargain hunters, selling affordable clothing, flip-flops, and household items. The market is liveliest in the early morning, offering an authentic sensory experience of sights, sounds, and smells unique to the island.
When it comes to souvenirs, Virac is the perfect place to buy products made from Abaca (Manila hemp). Since Catanduanes is known as the "Abaca Capital of the Philippines," you can find high-quality, durable handicrafts such as woven bags, placemats, slippers, and decor at very reasonable prices. Food souvenirs are also popular; look for Pili nut delicacies (candied, roasted, or in tarts) and Latik, a sticky rice treat that is a local specialty. These items are widely available at the public market and specialized souvenir shops near the port or airport.
Most shops in Virac operate from approximately 8:00 AM to 6:00 PM or 7:00 PM. The larger establishments, like the Virac Town Center, may stay open until 8:00 PM or 9:00 PM. Regarding payment, cash is definitely king in Virac. While the mall, larger grocery stores, and some hotels accept credit cards, the vast majority of small shops, market vendors, and souvenir stalls only take Philippine Pesos. It is highly advisable to withdraw sufficient cash from the ATMs in the town center before venturing out to shop.
Tourists should be aware that tax-free shopping or VAT refund schemes are generally not available or operational in provincial towns like Virac. The prices displayed on goods are final and inclusive of all applicable taxes. Bargaining is not common in department stores or fixed-price shops, but you can try to negotiate politely when buying in bulk at the public market or from independent souvenir vendors.