Shopping in Borongan offers a laid-back and authentic experience that contrasts with the frantic pace of large metropolitan retail hubs. While you will not find sprawling luxury complexes or high-end designer boutiques here, the city provides a charming selection of local stores, community malls, and bustling markets. The retail scene is primarily centered on daily essentials, affordable fashion, and unique regional products, making it an excellent place to discover the simple joys of provincial life in the Philippines.
The main commercial activity is concentrated in the Poblacion or downtown area. The streets surrounding the city plaza and the cathedral are lined with a variety of small businesses, ranging from hardware stores and pharmacies to clothing boutiques and souvenir shops. A stroll through this district allows tourists to mingle with locals and find most travel necessities. The atmosphere is vibrant yet unhurried, reflecting the city's overall friendly character.
For a more modern retail experience, visitors can head to Wilsam Uptown Mall. As one of the few air-conditioned shopping centers in the city, it offers a comfortable respite from the tropical heat. Here, you can find a department store, a supermarket, and several food outlets. It serves as a popular hangout spot for residents and provides a convenient one-stop destination for groceries, toiletries, and casual apparel.
The heart and soul of the local trade is undoubtedly the Borongan City Public Market. This is the best place to witness the region's bounty, particularly its seafood. Since Borongan faces the Pacific Ocean, the wet market section is often filled with fresh catch, including tuna, blue marlin, and various shellfish. Beyond food, the market area has stalls selling dry goods, footwear, and household items at bargain prices, offering a glimpse into the everyday culture of the Estehanons.
When it comes to souvenirs, food items are the top recommendation. You should not leave without buying podpod, the city's famous smoked fish discs, which make for a savory gift. Another popular take-home treat is salukara, a native crepe made with coconut wine, though it is best consumed fresh. For non-food items, look for handicrafts made from banig (woven grass). While the nearby town of Basey is the main producer, shops in Borongan often sell colorful banig bags, mats, and coin purses that showcase the artistry of Eastern Samar.
Most shops in the city open around 8:00 AM and close by 7:00 PM or 8:00 PM, although the public market starts bustling much earlier in the morning. Payment methods are predominantly cash-based. While the mall and some larger establishments may accept credit or debit cards, smaller vendors, market stalls, and tricycle drivers deal strictly in Philippine Pesos. It is highly advisable to withdraw sufficient cash from ATMs in the city center before heading out to shop.
Regarding tax-free shopping, the country has recently introduced initiatives for VAT refunds for tourists, but these are generally applicable only at major retailers in large international gateways. In a provincial city like Borongan, tax-free shopping facilities are not available, so visitors should expect to pay the standard prices which are already inclusive of local taxes.