Shopping in Sälen is a unique experience that perfectly mirrors its identity as a premier ski destination in Sweden. Rather than sprawling department stores, the retail scene here is characterized by high-quality sports shops, charming boutiques, and stores dedicated to Scandinavian interior design. Visitors will find an excellent selection of outdoor gear and winter clothing, ensuring you are well-equipped for the slopes, alongside shops selling local handicrafts that reflect the rich cultural heritage of Dalarna County.
The main hub for a more upscale shopping experience is Sälfjällstorget in the Lindvallen area. This picturesque square offers a promenade atmosphere where you can browse through fashion boutiques, interior design stores, and premium sports outlets. It is a pleasant place to stroll, especially in the evening when the area is beautifully illuminated. Another key commercial area is Sälen Village (Sälen by), the administrative center located down in the valley. This is where locals and tourists alike go for daily essentials, featuring larger grocery stores, pharmacies, and the state-owned liquor store, Systembolaget.
While Sälen does not have massive shopping complexes, Sälens Galleria in the village center serves as a convenient mini-mall. It houses a variety of stores under one roof, including clothing retailers, a shoe store, and service points, providing a warm refuge for shoppers on colder days. Additionally, the Experium complex in Lindvallen offers a small shopping arcade focused on leisure and sportswear, allowing visitors to pick up new gear just steps away from the ski lifts.
Although traditional open-air markets are not a daily feature, the region is dotted with local farm shops and delis that function as excellent spots for food shopping. These venues often sell locally produced cheeses, cured meats, and flatbreads. During peak seasons, such as Christmas or Easter, you may encounter temporary market stalls in the main squares of the ski resorts, selling artisanal crafts and local delicacies.
When it comes to souvenirs, you are in the perfect place to buy a Dala Horse (Dalahäst). As Sälen is located in Dalarna, the birthplace of this iconic red wooden horse, it is the ultimate keepsake to bring home. Other popular items include cloudberry jam (often called "forest gold"), smoked reindeer or elk meat, and high-quality Swedish wool sweaters. For outdoor enthusiasts, branded merchandise from the Vasaloppet ski race is also a prized memento.
Store opening hours in Sälen generally follow standard Swedish timings, with most boutiques open from 10:00 AM to 6:00 PM on weekdays, and slightly shorter hours on weekends. However, shops located within the ski resorts often have extended hours during the high winter season to accommodate skiers after the lifts close. Grocery stores are typically open much later, often until 9:00 PM or 10:00 PM. Payment is almost exclusively digital; the country is a nearly cashless society, so ensure you have a credit or debit card with a PIN, as many shops and cafes do not accept cash at all.
Travelers residing outside the European Union, including residents of Norway, are generally eligible for tax-free shopping on purchases exceeding a certain amount. Look for the "Global Blue" Tax-Free Shopping signage in store windows. If you qualify, ask the staff for a tax refund form at the checkout, which you can later redeem at the airport or border crossing when leaving the EU.