Shopping
Shopping in Mora offers a delightful blend of small-town charm, traditional Swedish craftsmanship, and modern retail convenience. Unlike the bustling commercial centers of larger cities, the experience here is relaxed and intimate, allowing visitors to browse at their own pace. The town is particularly renowned for its high-quality local products, making it an excellent destination for those looking to take home a piece of authentic Dalarna culture, from world-famous tools to iconic wooden figures.
The heart of the local shopping scene is the pedestrian street, Gågatan (Kyrkogatan), located in the town center. This lively thoroughfare is lined with a variety of small boutiques, clothing stores, and interior design shops. It serves as the main meeting point for locals and tourists alike, offering a pleasant outdoor atmosphere where you can stroll between stores and stop for a "fika" (coffee break) at one of the cozy cafes. Here, you will find everything from outdoor gear suitable for the region's nature to unique fashion items and local delicacies.
For those seeking larger retail chains and a wider selection of everyday goods, the Noret commercial area is the place to go. Located just a short distance from the town center, this district functions as the city's main shopping hub for groceries, electronics, and home improvement supplies. While it lacks the historic charm of the pedestrian street, it provides a comprehensive shopping experience with ample parking and several large department stores, ensuring you can find any travel essentials you might have missed.
Markets and local fairs play a significant role in the town's commerce, especially during the summer months and the festive winter season. During the Vasaloppet weeks, the town center transforms into a bustling marketplace with vendors selling sports equipment, local handicrafts, and souvenirs related to the race. Additionally, keep an eye out for "Loppis" (flea market) signs as you drive around the area; Swedes love second-hand shopping, and you can often find unique vintage items, glass, and porcelain at these roadside stops.
When it comes to souvenirs, Mora is home to two of Sweden's most famous exports. The Morakniv (Mora knife) is a must-buy; these high-quality utility knives have been crafted in the area for centuries and are sold in various shops throughout the town, including a dedicated concept store. Another essential purchase is the Dala Horse. While they are sold in souvenir shops in town, the village of Nusnäs, where they are traditionally carved and painted, is just a short drive away. For art lovers, the gift shop at the Zorn Museum offers exclusive reproductions, books, and design items inspired by the work of Anders Zorn.
Store opening hours generally follow standard Swedish practice. Shops in the town center are typically open from 10:00 AM to 6:00 PM on weekdays. On Saturdays, hours are often reduced, with many businesses closing around 2:00 PM or 3:00 PM. Sundays are usually quiet, with most smaller boutiques closed, although larger stores in the Noret area may remain open. Payment is almost exclusively cashless; nearly all vendors, including market stalls, prefer or require credit/debit cards (Visa and Mastercard) or mobile payments, so there is little need to carry large amounts of cash.
Tourists residing outside the European Union (and Norway) are eligible for tax-free shopping on purchases exceeding a certain amount in participating stores. Look for the "Global Blue" signage in shop windows. If you qualify, ask the staff for a tax refund form at the checkout, which you can later present at customs upon leaving the EU to receive a refund on the VAT paid.