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Green Bay

About

Green Bay is a spirited destination that perfectly blends small-town warmth with big-city excitement. Situated in the state of Wisconsin, at the head of the bay on Lake Michigan, it serves as a major port and a cultural hub for the region. As you explore this part of the United States, you will discover a community deeply connected to its waterways and its legendary sports heritage.

Green Bay. Source: Kupi.Binoculars

Founded as a trading post, the city holds the distinction of being Wisconsin's oldest settlement. You can delve deeper into the fascinating history of Green Bay to learn how it evolved from a fur-trading center into the thriving industrial and recreational city it is today. With a population of over 100,000 in the city proper and more in the surrounding metro area, it maintains a friendly and accessible vibe.

For many visitors, the city is synonymous with American football. It is the proud home of the Green Bay Packers and the iconic Lambeau Field, often referred to as a pilgrimage site for sports fans. Beyond the stadium, travelers can explore the National Railroad Museum, one of the oldest institutions of its kind in the country, or enjoy the tranquility of the Green Bay Botanical Garden, which offers stunning floral displays year-round.

Whether you are here to cheer on the home team, enjoy the scenic waterfront, or explore local museums, Green Bay offers a welcoming atmosphere for all. It is a fantastic stop for anyone looking to experience the authentic charm of the Midwest.

Weather Overview

Green Bay experiences a distinct four-season climate, offering travelers a wide variety of conditions depending on the time of year. Summers are generally warm and pleasant, making them the most popular time for outdoor activities. From June to August, average temperatures range between 20°C and 22°C, with July being the warmest month, seeing highs of up to 27.1°C. Rainfall is somewhat frequent during this period, with about 12 to 13 wet days per month.

As the seasons change, the city transforms significantly. Winters are cold and crisp, with temperatures consistently staying below freezing from December through February. January and February are particularly chilly, with average minimum temperatures dropping to around -9.8°C. While winter sees fewer wet days compared to spring and summer, the precipitation that does fall is typically snow, creating a classic wintry landscape.

Spring and autumn serve as transitional periods with moderate temperatures. April and May see the thermometer rising from 6.3°C to 14.3°C, though April can be one of the wetter months with approximately 13 rainy days. Overall, you should expect warm summers with occasional rain and cold, drier winters. For a more detailed forecast to help you pack, you can consult the guide to the weather in Green Bay.

Interesting Facts

Beyond its famous stadium and waterfront views, Green Bay holds a collection of fascinating stories and unique distinctions that often surprise visitors. From quirky industrial claims to pieces of rock 'n' roll history, the city offers much more than meets the eye.

  • Green Bay has been playfully dubbed the "Toilet Paper Capital of the World." The Northern Paper Mills, established here in the early 20th century, were pioneers in the industry and were credited with creating the first "splinter-free" toilet paper, a major innovation in comfort and hygiene at the time.

  • You can ride a piece of music history at Bay Beach Amusement Park. The park features the Zippin Pippin, a vintage wooden roller coaster that was originally located in Memphis, Tennessee, and was known as Elvis Presley's favorite ride before being relocated and restored in Green Bay.

  • The city's beloved football team holds a record that makes it unique in American professional sports. The Green Bay Packers are the only non-profit, community-owned major league franchise in the United States, meaning they are owned by hundreds of thousands of fans rather than a single wealthy proprietor.

  • When French explorer Jean Nicolet first landed on the shores of Green Bay in 1634, he was convinced he had found a passage to the Far East. Expecting to meet Chinese royalty, he famously stepped onto the banks of the Fox River wearing a grand, colorful damask robe to make a proper impression on the local Ho-Chunk people.

Bay Beach Amusement Park. Source: Kupi.Binoculars

How to Get There

Planning a trip to this iconic Wisconsin destination is quite convenient, thanks to a variety of transport connections. Whether you prefer flying directly to the doorstep of the city or taking a scenic drive from a larger regional hub, you have several choices. For detailed planning advice, you can read more about how to get to Green Bay.

The most direct way to arrive is via Austin Straubel International Airport (GRB), which is located within Green Bay itself. As the primary airport serving the city, it offers a comfortable and efficient arrival experience. Since the terminal is situated just 9.8 km from the downtown area, the transfer is very quick; a taxi or shuttle ride typically takes only 10 to 15 minutes.

Alternatively, you can fly into Outagamie County Regional Airport (ATW), located in the nearby city of Appleton. This airport is approximately 49.4 km from Green Bay and serves as a solid secondary option with good connectivity. From Appleton, you can reach Green Bay by rental car or taxi in about 30 to 45 minutes, making it a viable choice for travelers.

For clarity, here is a summary of the main airports:

Airport Name City Passenger Traffic Km from City
Outagamie County Regional Airport Appleton Medium 49.4
Austin Straubel International Airport Green Bay Medium 9.8
Central Wisconsin Airport Wausau Small 134.4
Oneida County Airport Rhinelander Small 168.4
Ford Airport Iron Mountain Small 144.9

The city of Green Bay does not have a railway station for intercity passenger trains. However, you can arrive at the major Chicago Union Station (ZUN) in the city of Chicago, which is about 294.3 km from Green Bay. This is a major transportation hub with massive passenger volume. From Chicago, travelers typically rent a car or catch a connecting bus to head north to Green Bay, a journey that takes approximately 3 to 4 hours by road.

Below is the information for the nearest major railway station:

Station City Passenger Traffic Km to Center
Chicago Union Station Chicago Very Large 294.3

Main Attractions

Green Bay offers a diverse array of sights that go well beyond its reputation as a football town. Visitors can immerse themselves in rich history, explore lush natural landscapes, and enjoy a revitalized waterfront that serves as the community's social heart. Whether you are a sports fanatic or a lover of the outdoors, the city has memorable experiences waiting for you.

For sports enthusiasts, no visit is complete without stopping at the Green Bay Packers Hall of Fame. Located within the Atrium of the legendary Lambeau Field, this attraction offers a deep dive into one of the most storied franchises in professional sports. The facility features interactive exhibits, a replica of Vince Lombardi's office, and a stunning display of Super Bowl trophies. It is a place where you can relive historic moments and understand the unique bond between the team and the community.

Green Bay Packers Hall of Fame. Source: Kupi.Binoculars

History buffs will be captivated by the National Railroad Museum, one of the oldest and largest institutions of its kind in the United States. The museum houses a magnificent collection of rolling stock, including the massive Union Pacific "Big Boy" steam locomotive and the "Dwight D. Eisenhower" command train used during World War II. Visitors can explore the exhibits indoors and, during the warmer months, enjoy a ride on a vintage train around the grounds, making it an educational adventure for all ages.

National Railroad Museum. Source: Kupi.Binoculars

If you are seeking a peaceful escape into nature, the Green Bay Botanical Garden provides a stunning setting throughout the year. Spanning 47 acres, this horticultural gem showcases 100% Wisconsin-hardy plants in beautifully designed themed areas. From the vibrant color splashes of summer blooms to the serene, snow-covered trails of winter, the garden offers a tranquil retreat and a perfect backdrop for photography lovers.

Green Bay Botanical Garden. Source: Kupi.Binoculars

To experience the modern pulse of the city, head to the CityDeck. This quarter-mile promenade along the Fox River is the centerpiece of downtown Green Bay's revitalization. It features tiered seating, playful splash pads, and scenic boardwalks that invite you to stroll or sit and watch the boats pass by. In the summer, it comes alive with social events, al fresco dining, and live entertainment, acting as the city's communal living room.

CityDeck. Source: Kupi.Binoculars

Local Cuisine

Green Bay's culinary landscape is a delicious reflection of its rich cultural heritage and its location in the heart of America's Dairyland. The food here is unpretentious, hearty, and deeply satisfying, characterized by a love for local ingredients and communal dining. Visitors will find a scene dominated by comfort food classics, influenced heavily by German and Belgian roots, alongside a growing number of modern gastropubs and craft breweries.

When it comes to must-try dishes, fried cheese curds are arguably the city's most iconic snack. These bite-sized pieces of fresh cheddar are battered and deep-fried to golden perfection, offering a characteristic "squeak" that locals swear by. Another regional specialty is booyah, a thick, slow-cooked stew typically made with chicken, pork, or beef and a variety of vegetables. It is so beloved that it is often the centerpiece of massive community fundraisers and gatherings. You also cannot leave without trying a classic bratwurst, often simmered in beer and onions before being grilled, which is a staple of the local tailgating culture.

The beverage culture in Green Bay is legendary, particularly its devotion to craft beer. The city's brewing history dates back well over a century, and today, a vibrant community of microbreweries continues that tradition. You can sample locally produced ales and lagers at places like Badger State Brewing, which offers a spacious taproom and a beer garden that captures the local spirit. For a different kind of libation, order a Brandy Old Fashioned Sweet; unlike the whiskey version found elsewhere, Wisconsin's unique spin on this cocktail is the standard drink of choice at supper clubs and bars throughout the city.

Badger State Brewing. Source: Kupi.Binoculars

The dining atmosphere ranges from historic supper clubs, where time seems to slow down over relish trays and prime rib, to casual eateries perfect for a post-game meal. For a cozy experience with European flair, St. Brendan's Inn provides authentic Irish food and lodging in a warm, inviting setting. Meanwhile, those looking for something quirky and modern might enjoy Cheesesteak Rebellion, a pop-culture-themed spot serving creative sandwiches. Whether you are grabbing a quick bite at a market or sitting down for a multi-course dinner, the hospitality in Green Bay is always as memorable as the food.

St. Brendan's Inn. Source: Kupi.Binoculars

Travel Tips

Welcome to Green Bay! To help you navigate everything from the spirited atmosphere of a game day to the serene beauty of the riverfront, here are some essential practical tips to ensure your visit is as smooth and enjoyable as possible.

  1. Dress for the Weather. The climate here varies dramatically. If visiting in winter, heavy thermal layers, a down coat, gloves, and waterproof boots are non-negotiable necessities to handle the freezing temperatures. In summer, light and breathable clothing is perfect, though you should pack a light jacket or sweater for breezy evenings near Lake Michigan.

  2. Transportation Options. While the Green Bay Metro bus system provides service within the city limits, it can be infrequent in the evenings and on weekends. For the most flexibility, renting a car is highly recommended. Ride-hailing apps like Uber and Lyft are also reliable options for getting around downtown or heading to the stadium.

  3. Currency and Payments. The local currency is the US Dollar (USD). Credit and debit cards are widely accepted at almost all hotels, restaurants, and shops. However, it is wise to carry a small amount of cash for small purchases or tipping. Standard tipping etiquette is 15-20% of the bill at restaurants and bars.

  4. Health and Safety. Green Bay is generally a very safe and family-friendly city. For minor health issues, you will find major pharmacy chains like Walgreens and CVS throughout the city; check their hours as not all are open 24/7. In the event of a serious emergency, dial 911 for immediate assistance.

  5. Communication and Connectivity. English is the primary language spoken. Free Wi-Fi is standard in most hotels, cafes, and public buildings. If you are an international visitor, purchasing a prepaid SIM card from a major carrier (such as AT&T or T-Mobile) is the best way to ensure consistent mobile data coverage.

  6. Local Etiquette. You will likely encounter "Midwest Nice"—a cultural norm of friendliness and politeness. It is customary to greet people with a smile and a handshake. Locals are often eager to help with directions or recommendations, so don't hesitate to ask. Holding doors open for others is a small gesture that is greatly appreciated here.

  7. What to Avoid. Avoid speaking disrespectfully about the Green Bay Packers. The football team is not just a sport here; it is a community religion. While friendly sports banter is acceptable, harsh criticism of the team or the stadium can be taken personally and may alienate locals.

  8. Game Day Logistics. If you are visiting during the football season (roughly September to January), be aware that the city transforms on home game weekends. Traffic around Lambeau Field becomes heavy, and accommodation prices can skyrocket. If you aren't attending the game, plan your travel routes to avoid the stadium area during kickoff and post-game hours.

With these practical insights in hand, you are fully prepared to embrace the local culture and hospitality. Enjoy your adventure in this charming and spirited corner of Wisconsin!

Entertainment & Nightlife

Entertainment in Green Bay is characterized by a relaxed yet spirited atmosphere, reflecting the friendly nature of the locals. While it may not have the frenetic pace of a major metropolis, the city offers a satisfying mix of lively sports bars, historic performance venues, and modern entertainment hubs. The nightlife here is less about exclusive clubs and strict dress codes, and more about camaraderie, live music, and enjoying a locally brewed pint in good company.

The nightlife scene is primarily concentrated in three main areas: Downtown, the Broadway District, and the Stadium District. Downtown Green Bay, particularly along Washington Street, is where you will find a blend of classic pubs and trendier establishments. Just across the river, the Broadway District offers a hip vibe with craft breweries and intimate eateries. Meanwhile, the Stadium District surrounding Lambeau Field is the go-to spot for high-energy sports bars and larger entertainment complexes, especially on game days when the energy is electric.

For those seeking cultural entertainment and live performances, the Meyer Theatre is a crown jewel of the downtown area. This historic venue, with its beautifully restored interior, hosts a variety of events ranging from comedy shows and concerts to theatrical productions. It provides a sophisticated yet accessible night out, perfect for travelers looking to experience the city's artistic side.

Meyer Theatre. Source: Kupi.Binoculars

If you are looking for large-scale events, the Resch Center is the city's premier arena. Located in the village of Ashwaubenon, right across from the football stadium, it regularly hosts major concerts by touring artists, sporting events, and family shows. The area around the center is bustling with activity before and after events, making it easy to find a place for a late-night bite or drink.

Resch Center. Source: Kupi.Binoculars

Practical Advice for Nightlife:

  • Opening Hours: Most bars and pubs stay open until 2:00 AM or 2:30 AM on weekends. Kitchens often close earlier, around 10:00 PM, so plan your dinner accordingly.
  • Dress Code: The vibe is predominantly casual. Jeans and a nice top are acceptable almost everywhere. In the Stadium District, sports jerseys are practically formal wear.
  • Prices: Entertainment is generally affordable. Expect to pay between $5 and $8 for a beer or cocktail, with reasonable cover charges for live music venues.
  • Transport: Public transport is limited at night. Rideshare services like Uber and Lyft are widely available and are the safest and most convenient way to get back to your hotel.

Green Bay is considered a very safe city for evening walks, particularly in the well-lit districts mentioned above. However, as with any travel destination, it is wise to stay aware of your surroundings and stick to main streets late at night. If you need a taxi, it is better to call one in advance or use an app rather than trying to hail one on the street.

During the daylight hours, the city offers plenty of family-friendly and leisure activities. Families can spend an engaging afternoon at The Children's Museum of Green Bay, which features interactive exhibits designed to spark creativity. For those who enjoy shopping, Bay Park Square provides a comprehensive retail experience with a wide range of stores and dining options, perfect for a relaxed day indoors.

Parks & Museums

While Green Bay is world-famous for its football culture, the city also boasts an impressive array of green spaces and cultural institutions that celebrate its natural beauty and deep historical roots. Visitors looking to step away from the stadium lights will find serene wildlife sanctuaries, engaging historical parks, and museums that tell the story of the region's evolution from a fur-trading post to a modern industrial hub.

One of the city's most treasured natural assets is the Bay Beach Wildlife Sanctuary. Located adjacent to the amusement park, this sprawling 600-acre urban wildlife refuge is a haven for nature lovers and birdwatchers. It features miles of hiking trails, a nature education center, and observation areas where you can see native animals in their natural habitats. It is particularly famous for its waterfowl, and buying a bag of corn to feed the ducks and geese is a classic local pastime that appeals to visitors of all ages.

For those visiting during the warmer months, Ashwaubomay Lake Park offers a fantastic spot for outdoor recreation. Situated along the banks of the Fox River, this park is best known for its man-made lake, which provides a clean and safe sandy beach for swimming. Beyond the water, the park connects to a network of riverside trails, making it a perfect starting point for a scenic walk or bike ride. It is a popular destination for families looking to enjoy a picnic with a view of the river.

Ashwaubomay Lake Park. Source: Kupi.Binoculars

To understand the cultural fabric of the city, a visit to the Neville Public Museum is essential. Located downtown on the Fox River, this comprehensive museum bridges the worlds of art, history, and science. Its exhibits cover everything from the geological formation of the region during the Ice Age to the social history of Northeast Wisconsin. The museum frequently hosts traveling exhibits and features a permanent gallery dedicated to the people and industries that built the community.

Another standout cultural venue is Heritage Hill State Historical Park, an open-air museum that brings history to life. Spread across 56 acres, it features more than 25 historical structures, including log cabins from the fur trade era, buildings from the original Fort Howard, and Victorian-era homes. Costumed interpreters populate the park, demonstrating traditional crafts and explaining what life was like in Wisconsin centuries ago. It offers an immersive experience that is both educational and entertaining.

History enthusiasts should also look out for the Hazelwood Historic House. Built in 1837, this Greek Revival home was the residence of Morgan L. Martin, a key figure in Wisconsin's statehood. The house remains beautifully preserved with period furnishings, offering a glimpse into the domestic life of the city's early upper class.

Insider Tip: If you are exploring the wildlife sanctuary, try to find the "Resch Falls" area within the park. It is a peaceful, lesser-known spot with a small waterfall that feels miles away from the city noise, perfect for a quiet moment of reflection.

Getting Around

The public transport system in Green Bay is relatively compact and straightforward, primarily relying on a bus network operated by Green Bay Metro. While the city does not have a subway, tram, or light rail system, the bus service effectively connects the downtown area with major commercial districts, the university, and surrounding villages such as De Pere, Allouez, Ashwaubenon, and Bellevue. For most tourists, the buses are a reliable way to reach main attractions during operating hours, though the frequency is less intense than in larger metropolitan areas.

Paying for your ride is convenient and modern. You can purchase single-ride tickets or day passes directly from the bus driver using cash, but keep in mind that you must have the exact fare as drivers cannot provide change. For a smoother experience, travelers are encouraged to download the Token Transit mobile app, which allows you to buy digital passes instantly on your smartphone. Prices are quite affordable, with options ranging from single trips to unlimited day passes and monthly cards for longer stays.

If you plan to use the bus, it is helpful to know that the central hub for all routes is the Green Bay Metro Transportation Center located downtown. Operating hours are generally from early morning until the evening on weekdays and Saturdays. However, travelers must be aware of a significant limitation: public transport is generally unavailable on Sundays. This applies to both the fixed-route buses and the GBM On Demand microtransit service. While GBM On Demand offers a convenient way to book rides via an app during specific off-peak hours on weekdays and Saturdays, it does not bridge the gap for Sunday travel, so you will need to plan alternative arrangements for that day.

A unique exception to the Sunday service rule occurs during the football season. On home game days, Game Day Routes run specifically to transport fans to and from Lambeau Field, regardless of the day of the week. These free or low-cost buses are a fantastic option for tourists attending a match, as they allow you to avoid the heavy traffic and expensive parking around the stadium. They typically run from various spots in the city and are very popular among both locals and visitors.

Given the limitations of the bus schedule, particularly on Sundays and late at night, many visitors find that alternative transport methods offer more flexibility. Rideshare apps like Uber and Lyft are widely available and offer a convenient way to get around, especially for late-night dining or trips to the airport. Traditional taxis are also available but usually need to be called in advance rather than hailed on the street. Additionally, in the warmer months, renting a bicycle is a pleasant way to explore, particularly along the scenic Fox River Trail.

Accommodation

Accommodation:

Finding a place to stay in Green Bay is generally a straightforward experience, with options that cater primarily to families, sports fans, and business travelers. The accommodation landscape is dominated by reliable mid-range chain hotels and comfortable motels, ensuring consistent quality and amenities. While you will not find an abundance of ultra-luxury resorts, the city offers a welcoming selection of modern lodgings, cozy bed-and-breakfasts, and vacation rentals that reflect the local hospitality.

When choosing where to base yourself, location is key and often depends on the purpose of your visit. The Stadium District in the village of Ashwaubenon is arguably the most popular area for tourists. staying here puts you within walking distance of the legendary football stadium, the arena, and a high concentration of sports bars and entertainment venues. It is the epicenter of energy on game days and offers the most convenience for those focused on sporting events.

For a quieter and more scenic experience, consider the Downtown area along the Fox River. This district is perfect for travelers interested in museums, local history, and the revitalized waterfront promenade. Hotels here often offer river views and easy access to the city's best non-sporting dining and cultural attractions. Alternatively, the area surrounding the airport provides practical, budget-friendly options with quick access to the highway, making it suitable for those with a car who plan to explore the wider region.

In terms of pricing, Green Bay is generally an affordable destination compared to larger US cities. Standard rooms typically fall into the budget to mid-range categories. Booking is easily done through major online travel platforms or directly with properties. However, there is one critical exception to the standard pricing and availability: Packers home game weekends. During these times, demand skyrockets, and prices for even modest rooms can triple or quadruple. If you plan to visit during a game weekend, it is essential to book your accommodation several months in advance to secure a room.

Nearby Cities

Nearby Cities:

Green Bay's location in Northeast Wisconsin makes it an excellent base for exploring the surrounding region, particularly the Fox Cities and the scenic communities along the Lake Michigan shoreline. A short drive in any direction reveals towns rich in maritime history, aviation culture, and outdoor recreation, offering a perfect change of pace for a day trip.

Below is a list of nearby cities that are easily accessible by car:

City Distance Travel Time (approx.)
Appleton 42 km 35 min
Two Rivers 53 km 45 min
Oshkosh 69 km 50 min
Sheboygan 88 km 1 h
Fond du Lac 89 km 1 h

Appleton is the closest major neighbor and serves as the cultural heart of the Fox Cities. Located just a brief drive down the river, it is famous for being the childhood home of Harry Houdini. Visitors can explore the History Museum at the Castle to learn about the magician's life or enjoy a show at the Fox Cities Performing Arts Center. The city also offers excellent shopping opportunities, including the large Fox River Mall.

Located further south on the shores of Lake Winnebago, Oshkosh is a name known globally among aviation enthusiasts. It is home to the world-class EAA Aviation Museum, which displays more than 200 historic airplanes. The city hosts the massive EAA AirVenture annual fly-in, but it is a fascinating destination year-round for its historic architecture and waterfront parks.

For a coastal experience, Sheboygan sits directly on Lake Michigan and offers a unique claim to fame: it is often called the "Malibu of the Midwest" due to its active freshwater surfing scene. Beyond the waves, the city is renowned for the John Michael Kohler Arts Center, particularly its artist-designed washrooms, and its reputation as the "Bratwurst Capital of the World," making it a great spot for culinary exploration.

Shopping & Souvenirs

Green Bay provides a shopping experience that ranges from modern retail centers to charming historic districts. While it may not be a high-fashion capital, the city excels in offering specialty stores, particularly those dedicated to local culture, outdoor gear, and, of course, sports merchandise. Visitors will find a blend of national chains and independent boutiques that reflect the warm, down-to-earth character of Wisconsin.

The Broadway District is the city's revitalized historic downtown area and a favorite among those looking for a unique shopping atmosphere. Walking along these streets, you will discover an eclectic mix of shops selling vintage clothing, home décor, and handmade gifts. It is the perfect place to find one-of-a-kind items rather than mass-produced goods. Another key area is the Stadium District, which, in addition to entertainment, offers several large stores dedicated entirely to Green Bay Packers apparel and memorabilia.

For a more traditional shopping spree, Bay Park Square is the premier destination in the area. Located in the village of Ashwaubenon, just a short drive from downtown, this large enclosed mall features major department stores, a wide variety of fashion retailers, and a food court. It serves as a one-stop shop for clothing, electronics, and accessories. Nearby, you can also visit Green Bay Plaza, a convenient commercial center offering value-oriented stores and everyday essentials.

Bay Park Square. Source: Kupi.Binoculars

The city comes alive with local commerce during the warmer months through its vibrant outdoor markets. The Farmers' Market on Broadway, held on Wednesday evenings from late May to September, is one of the largest in the state. It is more than just a place to buy vegetables; it is a street festival with food trucks, live music, and dozens of vendors selling local crafts, flowers, and artisanal products. The Saturday Morning Farmers Market downtown is another excellent spot to browse for fresh local treats.

When it comes to souvenirs, Green Bay offers two distinct categories: sports and dairy. No trip is complete without purchasing something green and gold; whether it is a jersey, a scarf, or the famous "Cheesehead" foam hat, you will find Packers gear everywhere. Culinary souvenirs are also popular, particularly fresh Wisconsin cheese curds, locally made chocolates, and craft beers. These edible gifts are a delicious way to bring a taste of the Midwest back home.

Most shopping malls and major retailers are open from 10:00 AM to 9:00 PM on weekdays and Saturdays, with shorter hours on Sundays (typically 11:00 AM to 6:00 PM). Independent boutiques in the Broadway District often close earlier, usually around 5:00 PM or 6:00 PM. Credit and debit cards are universally accepted, and contactless payments are becoming standard across the city.

Travelers should be aware that the United States does not have a national value-added tax (VAT) refund system for international tourists. In Green Bay, a sales tax is added to the advertised price of most goods at the register. You should expect to pay the marked price plus the applicable state and county tax, which is generally around 5.5%.

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