Shopping in Kutaisi offers a delightful mix of modern convenience and traditional charm, reflecting the city's role as a bridge between the past and present. While you may not find the extensive luxury avenues of a major European metropolis, the city provides an authentic retail experience where visitors can purchase everything from high-street fashion to unique local handicrafts. The atmosphere is generally relaxed, allowing you to browse at your own pace without the intense crowds found in larger capitals.
The heart of the city's retail life is concentrated around the central square and the streets radiating from the Colchis Fountain. Paliashvili Street and the surrounding pedestrian areas are lined with small boutiques, souvenir shops, and wine cellars. This area is perfect for a casual walk, where you can pop into independent stores selling Georgian designers' clothes, books, and handmade accessories while enjoying the historic architecture of the city center.
For a more contemporary shopping experience, the city features several modern complexes. Karvasla is a convenient option located right in the center, housing a variety of clothing stores, shoe shops, and outlets for travel essentials. It is an easy stop for tourists needing to pick up supplies. Further enhancing the city's modern retail scene is the Grand Mall, which offers a broader selection of international brands, electronics, and lifestyle products, making it a primary destination for locals seeking a comprehensive shopping trip.
However, the true soul of shopping in Kutaisi is found at the Green Bazaar. Located just a short walk from the Red Bridge, this bustling market is a sensory explosion of colors and scents. Here, vendors display piles of aromatic spices, strings of churchkhela (walnut sweets), and fresh Imeretian cheese. It is the best place to engage with locals and experience the daily rhythm of the city. While it is primarily a food market, you can also find stalls selling household items and cheap clothing.
When it comes to souvenirs, travelers should look for items that represent the region's rich culture. The most popular gifts include bottles of Imeretian amber wine, packets of Svanetian salt (a savory spice blend), and jars of homemade Tkemali (plum sauce). For non-edible gifts, look for traditional blue tablecloths with bird motifs, handmade wool socks, or exquisite Minankari (cloisonné enamel) jewelry, which is a celebrated Georgian art form.
Standard opening hours for shops in the city center are typically from 10:00 AM to 7:00 PM or 8:00 PM. The Green Bazaar operates earlier, usually bustling from 8:00 AM and winding down by 5:00 PM. Regarding payment, modern malls and supermarkets widely accept credit cards (Visa and Mastercard). However, cash is strictly required at the bazaar, small guesthouses, and minor souvenir stalls. It is advisable to carry small denominations of Georgian Lari (GEL) for these transactions.
Tourists visiting Georgia can also take advantage of the Tax-Free shopping system. If you purchase goods worth more than 200 GEL in a single receipt at participating stores (look for the "Tax Free" signage), you may be eligible for a VAT refund upon departure. Be sure to ask the shop assistant for a special tax-free form and present it along with your unopened goods to customs officers at the airport before leaving the country.