Aizuwakamatsu offers a unique shopping experience focused on traditional crafts and local products rather than large shopping malls. The city is famous for its lacquerware (Aizu-nuri), painted candles (Aizu-e-rosoku), and, of course, excellent local sake. You will find many small shops and workshops where you can purchase authentic items and souvenirs that reflect the region's rich history and culture.
One of the city's main shopping arteries is Nanukamachi Street (Nanukamachi-dori). This historical street has preserved the atmosphere of old Japan, lined with numerous shops selling traditional goods, handicrafts, local delicacies, and sake. A stroll down Nanukamachi is not just shopping; it's a true immersion into Aizu culture. Shops can also be found in the area of the central station and on adjacent streets, where the selection may be more diverse, including everyday goods.
In Aizuwakamatsu, the emphasis is not on giant modern shopping centers but on cozy specialized shops and boutiques. You won't find the massive malls typical of megacities here. Instead, the city offers a more intimate and authentic shopping experience where you can talk to the artisans and learn more about the items you are buying.
As for markets, in Aizuwakamatsu, they most often take the form of seasonal fairs or small morning markets (asaichi) where local farmers sell fresh produce. Although there are few large permanent food or flea markets attracting tourists, you can find stalls resembling market rows on Nanukamachi Street and other tourist spots with local specialties and souvenirs.
From Aizuwakamatsu, it's worth bringing home unique souvenirs that reflect the local character. Look for Aizu-nuri lacquerware (tableware, boxes), traditional Aizu-e-rosoku painted candles, Akabeko figures (a red cow, the symbol of the region), and Okiagari-koboshi dolls (tumbler dolls, a symbol of resilience). Special attention should be given to the local sake – Aizu is famous for its brewing traditions. You can visit, for example, the Miyaizumi Meijo Sake Brewery to taste and purchase this beverage.
Most shops in Aizuwakamatsu are open from approximately 10:00 AM to 6:00 PM or 7:00 PM. Small private shops may have their own schedules and a day off (often Wednesday or Thursday). Regarding payment, cash is still widely used, especially in small shops and markets. Credit cards are accepted in larger establishments and tourist spots, but it's always useful to have some cash on hand. Some shops may also accept Japanese IC cards (such as Suica or Pasmo).
For international tourists in Japan, a Tax-Free system is available for purchases over a certain amount (usually 5,000 yen excluding tax) at licensed stores. Look for the "Japan Tax-Free Shop" sign. To process the tax refund, you will need to present your passport. This service allows you to save on purchases of souvenirs and other goods.