Fuji offers tourists an interesting shopping experience that combines traditional Japanese goods with modern stores. The city is not a major shopping metropolis, but here you can find unique souvenirs related to Mount Fuji, local delicacies, and handmade products. Special attention should be paid to shops offering goods that reflect the culture and nature of the Shizuoka region.
Main shopping spots in Fuji are often concentrated in the areas around Fuji Station or Shin-Fuji Station, as well as on the city's main streets. Here you can find both small family-run shops and stores of well-known Japanese brands. A stroll through such areas will allow you to soak up the local atmosphere and discover interesting items. Look for traditional Japanese shopping arcades known as "shotengai," where various shops are gathered under one roof or along a pedestrian street.
While Fuji may not have giant shopping complexes like Tokyo, there are department stores and small shopping centers where you can purchase clothing, cosmetics, electronics, and household goods. Often, these centers feature food courts where you can grab a bite and try local dishes.
Markets in Fuji can offer fresh local products, especially if you are lucky enough to visit a morning market ("asaichi"). Also, near tourist attractions and at the foot of Mount Fuji, you can often find souvenir stalls and small markets selling handmade crafts, local sweets, and themed items related to the great mountain.
As souvenirs from Fuji, it is worth bringing back items with the image or symbolism of Mount Fuji—these can be magnets, postcards, keychains, textiles, ceramics, or even sweets in the shape of the mountain. Also, look out for products from Shizuoka Prefecture, which is famous for its green tea and wasabi products. Local craft items, such as lacquered objects or textiles, will also make excellent reminders of your trip.
Most shops in Fuji are open from about 10:00-11:00 to 19:00-20:00. Small private shops may have their own schedules. Large shopping centers and department stores usually stay open later. Regarding payment, cash is still widely used, especially in small shops and at markets. However, most medium and large retail outlets accept credit cards. Contactless payments and payment via IC cards (such as Suica or Pasmo) are also becoming increasingly popular.
For foreign tourists in Japan, there is a tax refund system (Tax Free). Look for shops with the corresponding "Tax-Free Shopping" logo. Usually, to qualify for a tax refund, you need to make a purchase over a certain amount (most often over 5,000 yen) in one store within a single day and present your passport. Conditions may vary, so check the details directly in the store.