Shopping
Shopping in Ibaraki offers a delightful departure from the high-paced commercial districts of Japan's major cities. Instead of towering luxury department stores and crowded fashion avenues, the town provides a more grounded and authentic experience centered around local agriculture and community life. Visitors here will find that the best purchases are often edible, with a strong emphasis on fresh produce, regional specialties, and artisanal goods that reflect the area's rich farming heritage.
The primary hub for general shopping needs is Aeon Town Ibaraki. This large shopping complex serves as a convenient one-stop destination for both locals and tourists. It features a wide array of stores ranging from fashion boutiques and drugstores to bookstores and a large supermarket. For travelers, this is an excellent place to pick up daily necessities, browse for affordable Japanese clothing, or explore the variety of unique snacks and household items found in the grocery section.
For a more unique and culturally immersive experience, Pocket Farm Dokidoki is the town's standout destination. While it functions partly as an agricultural theme park, its market area is a treasure trove for shoppers. Here, you can buy vegetables and fruits harvested that very morning by local farmers. The "Nature Shop" within the facility offers high-quality meats, handmade sausages, and freshly baked bread. It is the perfect spot to find gifts that convey the flavor of the region, rather than mass-produced trinkets.
When it comes to souvenirs, Ibaraki's status as a top agricultural producer defines the selection. The most prestigious item to bring back is the melon. As the region is known as the "Melon Kingdom," you can find premium Earl's melons and other varieties that are prized for their sweetness and perfect appearance. If carrying a whole fruit is difficult, look for processed goods like melon cakes, jellies, and even melon-flavored curry, which make for great conversation starters back home.
Another popular local specialty is Hoshi-imo (dried sweet potato). Ibaraki Prefecture is the leading producer of this healthy, chewy snack in Japan. It is widely available in local markets and makes for a lightweight, long-lasting souvenir. Additionally, given the town's location next to Lake Hinuma, vacuum-packed shijimi clams or shijimi-based seasonings are excellent choices for food enthusiasts who want to recreate the savory taste of the local soup.
Most shops in the town, including Aeon Town, typically open around 10:00 AM and close between 8:00 PM and 9:00 PM. While the large shopping center and convenience stores accept major credit cards and IC cards, cash is still the preferred method of payment at smaller farmers' markets and independent roadside stalls. It is advisable to carry sufficient Japanese yen when visiting places like Pocket Farm Dokidoki to ensure a smooth shopping experience.
Regarding tax-free shopping, while major chains within the Aeon complex may offer tax exemption services for tourists presenting a valid passport, smaller local shops and agricultural markets generally do not. It is best to look for the "Japan. Tax-free Shop" symbol at the entrance or ask the staff at the service counter of larger establishments.