Shopping in Morgantown offers a pleasant mix of collegiate energy and Appalachian charm, catering to both the university crowd and visitors looking for unique local finds. The city serves as a retail hub for the region, featuring everything from modern lifestyle centers and large department stores to independent boutiques tucked away in historic buildings. Whether you are searching for the latest fashion, outdoor gear for exploring the nearby hills, or a distinctively West Virginian keepsake, you will find ample opportunities to indulge in some retail therapy.
For a shopping experience with local character, the downtown district along High Street and its surrounding avenues is the best place to start. This walkable area pulses with the city's heartbeat, lined with an eclectic array of shops that range from vintage clothing stores and used bookstores to art galleries showcasing regional talent. It is also the go-to spot for official university merchandise; you will find numerous retailers dedicated to outfitting fans in the signature blue and gold of the Mountaineers, making it easy to pick up a jersey or hat before a game.
Travelers who prefer a comprehensive, one-stop destination should head to the Suncrest Towne Centre. This sprawling open-air complex is one of the city’s premier commercial hubs, combining upscale retail chains, specialty boutiques, and essential services in a modern, pedestrian-friendly environment. It is a popular gathering place where you can browse for clothing and home goods, then relax at a café or restaurant. Additionally, the nearby Morgantown Mall provides a traditional enclosed shopping experience with major department stores and a variety of familiar brand-name outlets.
To taste the local flavor and support regional growers, a visit to the Morgantown Farmers Market is highly recommended. Located downtown under a solar-powered pavilion on Spruce Street, the market typically operates on Saturday mornings from May through November, with winter markets held on select dates. Here, visitors can purchase fresh seasonal produce, ethically raised meats, and artisanal goods like honey, jams, and baked treats. It is a vibrant community space where you can chat with farmers and artisans about their craft.
When it comes to souvenirs, items celebrating the West Virginia University Mountaineers are the most ubiquitous and popular gifts. However, for something more traditional, look for handcrafted glass. Morgantown has a rich history of glassmaking, and while many original factories have closed, you can often find vintage Seneca Glass pieces in local antique shops or contemporary works by local glassblowers in galleries. Other excellent keepsakes include locally made pottery, Appalachian quilts, or a bag of pepperoni rolls to share with friends back home.
Store opening hours in Morgantown generally follow standard American schedules. Major shopping centers and malls are typically open from 10:00 AM to 9:00 PM on weekdays and Saturdays, with reduced hours on Sundays, often from 12:00 PM to 6:00 PM. Downtown boutiques and independent shops may have more limited hours and might close earlier in the evening or be closed on Sundays. Credit and debit cards are universally accepted, though having some cash is useful for small purchases at the farmers market.
Sales tax is applied to most purchases in West Virginia. The state sales tax rate is generally 6%, with some municipalities adding a small local tax on top of that. Visitors should be aware that the United States does not typically offer a Value Added Tax (VAT) refund system for international tourists, so the price you pay at the register, including tax, is final.