The Place

The Place Shopping Mall is a modern oasis of shopping and entertainment located in the heart of the Chaoyang business district in Beijing. This complex is not just a mall, but a symbol of China’s technological progress, where a luxurious atmosphere blends harmoniously with innovative architectural solutions.

The center's main pride and unique feature is the giant LCD screen suspended over the open plaza between the two buildings. Its dimensions are mind-boggling—220 meters long and 27 meters wide. In the evening, this space transforms into a futuristic stage where captivating shows and visual installations are broadcast, creating a unique lightscape for the metropolis.

Inside, guests will find boutiques from the world's leading brands, exquisite jewelry stores, and the largest watch store in the country. Thanks to its elegance and high quality of service, The Place attracts both affluent shoppers and tourists from around the world who want to see one of the most impressive combinations of commerce and high technology.

When planning a visit to The Place Shopping Mall, we recommend checking the current contact information and potential changes to the operating schedule in advance. This will help you better plan your route and avoid any inconvenience upon arrival.

While the primary details remain stable, specifics such as special event conditions or individual boutique contacts can vary, so it is worth checking official sources before your trip.

At The Place, every guest will find something to enjoy. Shopping enthusiasts can explore spacious galleries featuring clothing, jewelry, and accessory collections from famous couturiers. Special attention should be given to the largest watch store in China, which showcases rare and exclusive models from global brands.

As twilight falls over the city, be sure to head to the central plaza. The show on the "Sky Screen" is a sight you cannot miss. Dynamic videos and light installations provide an incredible backdrop for vibrant photos and videos. Many come here specifically for the atmosphere of this modern "digital sky."

For those looking to relax, the center offers many cozy cafes and restaurants. Here, you can enjoy both traditional Chinese cuisine and Western dishes while watching the lively life of Beijing pass by. The location is especially popular among young people and those who appreciate the aesthetics of a luxury lifestyle and modern visual effects.

Getting to The Place Shopping Mall in Beijing is quite simple. The most reliable and fastest way is to take the metro (Line 1) and get off at Yonganli station. The walk from the metro exit to the main entrance takes only 5–10 minutes, passing the famous Silk Market, which serves as an excellent landmark.

If you prefer the comfort of a taxi or Didi service, simply give the driver the address: 9 Guang Hua Lu. A trip from central areas of the city usually takes between 20 and 40 minutes, though you should account for the heavy traffic of the Chinese capital, especially during peak hours.

The Chaoyang District, where the complex is located, is very pedestrian-friendly and has an extensive network of bus routes. For those using a navigator, the coordinates are: 116.4522146, 39.9164987. For car owners, parking is available on the premises.

The Place Shopping Mall opened its doors in the early 2000s, marking a significant milestone in the urban development of Beijing. It was designed as a space to showcase the capital's wealth and modern ambitions to the world, quickly becoming an architectural icon of the Chaoyang business district.

The installation of what was then a record-breaking LCD screen was a true technological breakthrough. With a surface area of approximately 6,000 square meters (220 meters long and 27 meters wide), it held the title of the world's largest for a long time. This bold decision permanently changed the concept of visual advertising and urban space, turning an ordinary mall into a work of art.

The development of the complex is closely tied to China’s economic rise in the post-Olympic period. While neighboring districts take pride in their Ming Dynasty heritage, The Place personifies the new China—a country of high technology, innovation, and luxury shopping, making it a mandatory stop on tours of the city's top locations.

To comfortably explore The Place, you will typically need between 2 to 4 hours. If your goal is only to see the famous screen and take a short walk, you can manage in an hour and a half, but most guests prefer to stay longer to soak in the atmosphere.

Your visit might extend to 4–5 hours if you plan on serious shopping or dinner at one of the local restaurants. It is highly recommended to plan your visit for the evening to catch the main show on the giant screen—it is at dusk that the complex reveals itself in all its futuristic glory.

The Place Shopping Mall is open to visitors daily from 10:00 AM to 10:00 PM. This schedule remains consistent from Monday to Sunday, making it easy to fit a visit to the mall into any travel itinerary.

Despite the stable schedule, we recommend checking the information on the official website before your visit. On public holidays or during special technical maintenance on the media screen, the operating hours of specific areas or the show itself may be slightly adjusted.

A visit to The Place can be easily combined with exploring other iconic Beijing landmarks. The legendary Wangfujing Pedestrian Street, buzzing with commercial life, is very close by, as is the colorful Hongqiao Market, famous for its massive selection of pearls and souvenirs.

If you get hungry after your walk, the renowned Da Dong restaurant, which serves some of the city's best Peking duck, is located nearby. This proximity allows you to create a rich itinerary that blends modern chic, historical heritage, and China's culinary traditions.