The Valencian Museum of Ethnology (L'ETNO, Museu Valencià d'Etnologia) is a landmark cultural institution located in the city of Valencia, Spain. The museum is part of the Beneficència Cultural Center and is considered one of the most important ethnographic museums in the region, offering visitors a deep dive into local culture.

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The museum takes particular pride in the fact that in 2023 it was named European Museum of the Year, becoming the winner of the prestigious European Museum of the Year Award. This accolade highlights its outstanding contribution to the preservation and promotion of cultural heritage at a European level.
The main mission of L'ETNO is to collect, carefully study, and widely disseminate knowledge about folk and traditional Valencian culture. The museum strives to preserve the region's rich intangible heritage, its customs, beliefs, and daily life for future generations.
To achieve its goals, the Valencian Museum of Ethnology actively promotes research, engages in documentation, and organizes engaging exhibitions dedicated to traditional and popular culture. Through the lens of local Valencian cultural specifics, the museum aims to offer visitors universal reflections and a deeper understanding of the human experience.