Shopping in Toyooka offers a delightful departure from the generic department stores of large metropolises. Instead of high-end fashion chains, the city is famous for its exceptional local craftsmanship and traditional goods. It is widely recognized as the "Bag Capital of Japan," producing a significant portion of the country's luggage and handbags. For tourists, the shopping experience is centered around discovering high-quality artisanal products, unique regional crafts, and delicious local food souvenirs, particularly in the historic districts and hot spring areas.
The most distinctive shopping destination in the city center is Kaban Street (Bag Street). Located in downtown Toyooka, this thoroughfare is lined with numerous specialty shops and workshops dedicated entirely to bags. Here, you can find everything from durable business briefcases to stylish leather purses. The street is even famous for its quirky "bag vending machines," which dispense tote bags to passersby. Another major shopping hub is the main street of Kinosaki Onsen. Stretching from the station to the various bathhouses, this atmospheric road is packed with souvenir shops selling local sweets, traditional crafts, and yukata robes, making it perfect for a leisurely stroll between hot spring dips.
While Toyooka does not boast the massive mega-malls found in Osaka or Tokyo, it does have functional shopping centers for daily needs. Ai-Town Toyooka is one of the main commercial complexes in the city center, offering a supermarket, fashion retailers, and variety stores. It is a convenient stop for travelers who need to purchase everyday essentials, toiletries, or casual clothing during their stay. For a more curated experience, the Toyooka Kaban Artisan Avenue serves as a modern complex specifically focused on the region's bag industry, combining retail space with a museum-like atmosphere.
For food lovers, the local markets and seafood shops are a highlight, especially during the winter crab season. The area around Tsuiyama Port and the streets near Kinosaki Onsen Station feature fishmongers selling fresh Matsuba crab and other seafood caught in the Sea of Japan. While there isn't a single large central market hall, these individual vendors offer a lively atmosphere where you can often have your purchase shipped domestically or sometimes prepared on the spot. Morning markets are also occasionally held in the temple grounds or community spaces of the Izushi district, offering fresh local produce and handmade pickles.
When searching for the perfect keepsake, a Toyooka Bag is the ultimate souvenir, renowned for its durability and craftsmanship. For something uniquely traditional, look for Mugiwara Zaiku (straw craft). Kinosaki is one of the only places in Japan where this intricate art form—using dyed barley straw to decorate boxes and jewelry—is still practiced. In the Izushi district, Izushi Yaki is a prized local porcelain known for its pure white color and delicate carvings. Food souvenirs like danjiro (sweet bean cakes) and crab-flavored rice crackers are also extremely popular and widely available.
Most shops in Toyooka and Izushi typically operate from around 9:00 AM or 10:00 AM until 5:00 PM or 6:00 PM. However, in Kinosaki Onsen, the shopping hours are adapted to the nightlife of the hot spring guests, with many souvenir stores and arcades remaining open until 10:00 PM. While larger hotels and the main bag shops on Kaban Street generally accept credit cards, many smaller souvenir stands, traditional craft workshops, and food vendors still prefer cash. It is highly recommended to carry sufficient Japanese Yen when exploring these areas.
Visitors from overseas should look for the "Japan Tax-Free Shop" symbol, which is displayed at many of the larger bag boutiques and souvenir stores. If you spend over a certain amount (usually 5,000 yen or more) at a participating store, you may be eligible for a consumption tax refund. Be sure to have your passport with you to take advantage of this benefit when purchasing higher-end items like leather goods or traditional crafts.