Saint Helier is the undisputed retail capital of the Channel Islands, offering a shopping experience that blends the familiarity of British high streets with a distinct continental charm. The city centre is compact and largely pedestrianised, making it a pleasure to explore on foot. Shoppers can find everything from well-known international brands to independent boutiques and historic department stores. One of the main draws for visitors is the island's tax status; while there is a Goods and Services Tax (GST), the absence of Value Added Tax (VAT) often makes luxury goods, jewellery, and electronics more affordable here than on the UK mainland.
The primary shopping artery runs through King Street and continues into Queen Street. This bustling pedestrian zone is lined with major fashion retailers, shoe shops, and beauty stores. For a more traditional experience, the historic department stores of Voisins and De Gruchy act as landmarks in the town centre. Both have been serving islanders for over a century and offer a wide range of designer brands, cosmetics, and homeware under one roof. Just off the main drag, streets like Halkett Place and Bath Street offer a quirkier selection of independent shops and lifestyle boutiques.
For a unique shopping environment, head to Liberty Wharf. Located near the Liberation Station, this centre is housed in the beautifully restored Victorian railway station and abattoir buildings. It combines heritage architecture with modern retail, featuring a collection of clothing brands, coffee shops, and a large terrace. It is the city’s only covered shopping complex of this style, providing a sheltered option on rainy days while maintaining an open, airy feel.
No shopping trip to Saint Helier is complete without visiting its vibrant markets. The Central Market on Beresford Street is a Victorian jewel, famous for its ornate ironwork and a stunning central fountain. Here, visitors can browse stalls overflowing with fresh flowers, local fruit and vegetables, and artisan baked goods. Just across the street lies the Beresford Market, traditionally known as the Fish Market, where you can see the day's catch from local waters. These markets are not just places to buy food; they are cultural hubs where the community gathers.
When looking for souvenirs to take home, Jersey offers high-quality local craftsmanship. Jersey Pearl and Jersey Pottery are iconic local brands, offering beautiful jewellery and ceramics that reflect the island's coastal heritage. Foodies should look out for jars of Jersey Black Butter (a spiced apple preserve), rich dairy fudges, or sea salt harvested from the local waters. Lavender products from the island's own lavender farm are also popular gifts, celebrated for their fragrance and quality.
Most shops in Saint Helier operate from approximately 9:00 AM to 5:30 PM, Monday through Saturday. Sunday trading is more restricted; while some larger stores and the Liberty Wharf complex may open, many smaller independent boutiques and the markets remain closed. Payment is straightforward, with the Jersey Pound and British Pound being used interchangeably. Credit and debit cards, including contactless payments, are widely accepted throughout the city.
Regarding taxes, Jersey is not part of the UK or EU VAT area. Instead, a 5% Goods and Services Tax (GST) is applied to most purchases. Visitors planning to make significant purchases, particularly on high-value items like jewellery or electronics, should enquire about the Retail Export Scheme. Participating retailers can assist you with the necessary paperwork to claim a refund of the GST when you leave the island, provided the goods meet the minimum value threshold.