Hilversum

Welcome to Hilversum, a vibrant and sophisticated destination widely recognized as the "Media City" of the Netherlands. Home to the country's national broadcasting organizations, this dynamic town offers a unique blend of modern urban energy and serene natural beauty. Its distinctive character is defined by impressive architectural landmarks and a lively cultural scene, making it an intriguing stop for travelers exploring the region.

Located in the province of Noord-Holland, Hilversum is situated in the heart of the Gooi region, known for its affluence and lush green landscapes. The city is home to approximately 91,000 residents and serves as a central hub between major Dutch cities, offering excellent connectivity. Despite its modern prominence, the area has deep roots, and visitors can learn more about the transformation from an agricultural village to a media powerhouse by exploring the history of Hilversum.

One of the city's most celebrated features is its architecture, particularly the works of the renowned municipal architect Willem Marinus Dudok. The iconic Raadhuis (Town Hall) is a masterpiece of modern design that draws admirers from around the world. Additionally, the colorful and futuristic Netherlands Institute for Sound and Vision offers an interactive experience into the world of media, housing vast audiovisual archives that fascinate visitors of all ages.

Beyond its urban appeal, Hilversum is surrounded by breathtaking nature, including vast heathlands and forests managed by the Goois Nature Reserve. Whether you are interested in architectural tours, media history, or simply enjoying a peaceful walk through the heather, Hilversum invites you to discover its many charms.

Hilversum experiences a moderate climate characterized by comfortable summers and cool winters, typical of the Dutch weather patterns. During the peak summer months of July and August, the city enjoys its warmest weather, with average temperatures reaching around 18.6°C and daily highs occasionally climbing to 22.5°C. This is often considered the best time to explore the city's architecture and the surrounding nature reserves.

In contrast, the winter season from December to February brings cooler temperatures, with averages dropping to between 4.7°C and 5.5°C. While it rarely gets extremely cold, minimum temperatures can dip to around 2.7°C, so warm layers are recommended. Rainfall is a consistent feature year-round, with approximately 12 to 16 wet days per month, meaning visitors should always be prepared for a shower regardless of the season.

Expect mild, pleasant summers and cool, damp winters, accompanied by frequent rainfall throughout the year. For a more detailed breakdown to help you plan your packing, you can view the specific forecast and weather in Hilversum.

Beyond the well-known broadcasting studios and modern architecture, Hilversum holds several fascinating secrets and historical distinctions. Here are a few unique facts that showcase the depth and character of this "Media City."

• The city is home to the Netherlands Institute for Sound and Vision, which is an architectural marvel in itself. Its striking exterior is wrapped in a "skin" of colorful relief glass panels that depict famous images from Dutch television history, making the building a literal reflection of the archives it holds.

• Hilversum played a surprising role in international sports history. While Amsterdam was the main host city for the 1928 Summer Olympics, all equestrian events were actually held here in Hilversum at the grand Sportpark, taking advantage of the area's open spaces.

• The city is often described as a "villa village" due to its unique urban planning as a Garden City. The renowned municipal architect Willem Marinus Dudok designed entire neighborhoods with strict regulations against high-rise buildings to ensure the town remained immersed in nature.

• Before the iconic modern Town Hall was built, the local government operated from the Oude Raadhuis (Old Town Hall). Today, this historic building from 1881 houses the Museum Hilversum, serving as a cultural center for media art and photography.

Hilversum is centrally located in the Netherlands and is well-connected to the rest of the country, making it an easy destination to reach. Whether you prefer flying or taking the train, there are several convenient options available. For a complete overview of travel routes and tips, you can read more about how to get to Hilversum in our detailed guide.

The city of Hilversum does not have its own airport, but you can fly into Amsterdam Airport Schiphol (AMS) in the city of Amsterdam, which is about 29.2 km from Hilversum. This is the country's primary international hub and offers the most connections. A journey by taxi or car from the airport is a short trip, typically taking less than an hour depending on traffic. Another viable option is Rotterdam The Hague Airport (RTM) in Rotterdam, located approximately 58.6 km away; the drive generally takes about an hour.

Travelers looking for budget flights might also consider Eindhoven Airport (EIN) in Eindhoven. It is situated 87.9 km from Hilversum, and the transfer by road usually takes over an hour. While further away, it serves many low-cost carriers.

For clarity, here is a summary of the main airports:

The Dutch railway network is extensive and efficient, making the train an excellent choice for reaching the city. You can arrive directly at Hilversum Railway Station, which is conveniently located just 0.7 km from the city center. It is a busy station that connects the city to many other parts of the Netherlands.

If you are traveling from international destinations or other parts of the country, you may first arrive at Amsterdam Centraal Station in Amsterdam, which is a major hub located 24.7 km from Hilversum. From there, you can easily transfer to a train heading to Hilversum or take other forms of transport.

Below is a list of the nearest and most significant railway stations:

Hilversum offers a diverse range of activities that go far beyond its reputation as a media hub. From interactive museums and cultural centers to surprising natural discoveries and modern shopping districts, the city provides engaging experiences for visitors of all interests. Whether you are a history buff, a nature lover, or a shopaholic, you will find plenty to explore in this dynamic Dutch city.

One of the most unique destinations in town is the Rifwachter Aquarium. While it functions partly as a specialist store, it is widely renowned as a fascinating attraction for families and marine life enthusiasts. Inside, you can explore a surprisingly extensive underwater world, complete with large tanks housing sharks, rays, and colorful tropical fish. It offers an educational glimpse into aquatic life and is a perfect rainy-day activity for those traveling with children.

For a deep dive into the country's broadcasting heritage, a visit to the Netherlands Institute for Sound and Vision is essential. This futuristic building is not just an archive but an interactive museum known as the Media Experience. Here, visitors can step into the shoes of a television presenter, explore the evolution of pop culture, and browse through hours of historical footage. It is a vibrant and immersive journey through the stories that have shaped Dutch society.

Culture seekers should head to the historic heart of the city to visit Museum Hilversum. Located in the former town hall on the Kerkbrink, this institution is a leading center for media art, photography, and design. The museum frequently hosts high-profile temporary exhibitions, including the prestigious World Press Photo exhibition, making it a key stop for art lovers who appreciate visual storytelling in a heritage setting.

If you are in the mood for some retail therapy, Hilvertshof is the place to be. This modern, covered shopping mall is situated in the city center and features a wide array of fashion boutiques, lifestyle stores, and dining options. It serves as a lively meeting point for locals and tourists alike, offering a comfortable environment to shop for the latest trends or enjoy a coffee break amidst a busy day of sightseeing.

The culinary scene in Hilversum is a delightful reflection of its status as a cosmopolitan media hub nestled in the affluent Gooi region. Visitors can expect a diverse range of dining options, from trendy bistros and high-end restaurants to cozy lunchrooms and lively terraces. The presence of media professionals and a sophisticated local population ensures that the quality of food is high, with a strong emphasis on fresh ingredients and international flavors.

No visit to the Netherlands is complete without trying the country's most famous savory snack, bitterballen. These deep-fried, crispy meatballs filled with creamy ragout are the ultimate comfort food, typically served with mustard. In Hilversum, they are a staple of the local "borrel" culture—a social gathering involving drinks and snacks—and are best enjoyed on a heated terrace in the city center, particularly around the bustling Groest area.

For a true taste of Dutch tradition, adventurous foodies should seek out a fish stall to try Hollandse Nieuwe (soused herring). Traditionally eaten raw with chopped onions and pickles, this delicacy is a seasonal favorite. You can often find excellent fresh fish at the weekly markets held on the Langgewenst on Wednesdays and Saturdays, where locals gather to shop for regional produce, cheese, and freshly baked bread.

Due to historical ties, Indonesian cuisine has become an integral part of the Dutch dining landscape. Hilversum offers several excellent spots to experience a Rijsttafel (Rice Table), an elaborate meal consisting of many small side dishes ranging from mild to spicy, served with rice. It is a perfect way to explore a variety of flavors in one sitting and is a popular choice for dinner among residents.

When it comes to beverages, the local culture favors a relaxed approach. Coffee is taken seriously, often accompanied by a sweet stroopwafel (syrup waffle). In the evenings, you might try a glass of Jenever, a traditional Dutch juniper-flavored spirit that is the predecessor to gin, or sample a locally brewed craft beer. The city's vibrant nightlife and dining districts provide the perfect backdrop for enjoying these local specialties.

Planning a trip to Hilversum ensures a delightful mix of modern culture and serene nature, but a little preparation goes a long way in making your visit smooth and enjoyable. To help you navigate the "Media City" like a pro, we have compiled a list of essential practical tips covering everything from packing the right gear to understanding local customs.

1. Clothing and Gear: Given the Dutch climate, the weather can be changeable. It is highly advisable to pack layers that can be easily added or removed. Since rain is frequent throughout the year, a sturdy umbrella or a waterproof raincoat is essential. If you plan to explore the surrounding heathlands or take an architectural walking tour, bring comfortable, waterproof walking shoes. There are no strict dress codes for general sightseeing, but "smart casual" is the norm for dining out.
2. Transportation: The most efficient way to get around Hilversum and the Netherlands is by using the public transport system. You can use OVpay to check in and out of trains and buses directly with your contactless debit or credit card, eliminating the need to buy separate tickets. While buses cover the city well, the true local experience is to rent a bicycle; the city is very bike-friendly, and it is often the fastest way to travel between the center and the nature reserves.
3. Finances: The local currency is the Euro (€). The country is rapidly becoming a cashless society, and electronic payments are preferred almost everywhere, from supermarkets to market stalls. Most international credit cards (Visa, Mastercard) are accepted, though some smaller shops may still prefer Maestro or V-Pay debit cards. Tipping is not mandatory but is appreciated; rounding up the bill or leaving a small amount (5-10%) for good service is common practice.
4. Health and Safety: Hilversum is a very safe city for tourists. Pharmacies, known as Apotheek, are widely available for non-prescription needs; for emergencies, dial 112. The tap water is of excellent quality and safe to drink, so bring a reusable bottle to stay hydrated. Be mindful of traffic rules: always look both ways for cyclists before crossing the street, as they often move quickly and silently.
5. Communication: The official language is Dutch, but the level of English proficiency in Hilversum is exceptionally high. You will have no trouble communicating in hotels, restaurants, or shops. However, learning a few local phrases is always polite. Say "Hallo" for hello and "Dank je wel" for thank you. Free Wi-Fi is standard in most cafes and public buildings, and prepaid SIM cards are easily found at supermarkets or electronics stores in the Hilvertshof mall.
6. Local Etiquette: The locals value punctuality and directness. If you have an appointment or a reservation, arrive on time. When entering a shop, a simple greeting is expected. In public, people are generally reserved but friendly; a handshake is the standard form of greeting. On escalators (especially at train stations), stand on the right to let people walk past on the left.
7. What to Avoid: The most common mistake tourists make is walking on the bike paths. These are usually marked with red asphalt or bike symbols. Walking here is not only frowned upon but can be dangerous due to the high volume of cyclists. Additionally, avoid confusing a "coffeeshop" (which sells cannabis) with a "café" (a pub or coffee house), although this distinction is generally clear from the signage.
8. Market Days: To experience local life at its best, try to visit the Langgewenst area on a Wednesday or Saturday. These are the market days when the square fills with stalls selling fresh flowers, Dutch cheese, fish, and warm stroopwafels. It is a perfect opportunity to grab a cheap, authentic lunch and mingle with the residents.

With these practical tips in hand, you are well-equipped to enjoy everything Hilversum has to offer, from its bustling media center to its quiet, leafy avenues. Have a fantastic time exploring this unique gem in the heart of the country!

While Hilversum is famous for its daytime role as the country's media powerhouse, the city also offers a welcoming and energetic nightlife scene. The evening entertainment here is characterized by a cozy yet lively atmosphere, often centered around socializing, dining, and enjoying live music. Unlike the overwhelming bustle of larger metropolises, Hilversum provides a more compact and safe environment where everything is within walking distance.

The beating heart of Hilversum's nightlife is undoubtedly the Groest. This central market square is lined with a continuous strip of restaurants, cafés, and bars that spill out onto large heated terraces. In the evening, particularly on Thursdays, Fridays, and Saturdays, the area transforms as dining tables are cleared away to make room for dance floors. It is the primary gathering spot for locals, expats, and media professionals looking to unwind after a week of broadcasting.

For music lovers, the city boasts a premier cultural venue known as De Vorstin. Located just a stone's throw from the main square, this pop stage hosts a wide variety of concerts, club nights, and television productions. It is the go-to place for live performances ranging from well-known Dutch artists to international bands. The atmosphere in Hilversum is generally casual; while some clubs may have a "smart casual" dress code, most bars are relaxed and welcoming to all.

If you are planning a night out, the best time to head to the center is around 10:00 PM, when the bars start to fill up. Prices are standard for the Netherlands, with a beer or wine costing a few euros. Getting around is incredibly easy; the city center is compact enough to navigate on foot, and the main train station is adjacent to the nightlife district. For a safe ride home, there is a designated taxi stand near the station, or you can use local taxi apps. The area is well-lit and monitored, making it safe for night walks.

Beyond the nocturnal excitement, the city offers plenty of entertainment during the day. For a more relaxed afternoon, you can visit the Kerkelanden Shopping Center. This indoor mall provides a convenient mix of specialty shops and supermarkets, perfect for picking up supplies or enjoying a quiet shopping spree away from the busy high street.

Families and nature enthusiasts looking for daytime diversion should not miss the Rifwachter Aquarium. It serves as both a specialist store and a captivating attraction where you can admire sharks, rays, and tropical fish in impressive tanks. Additionally, the city has a modern cinema complex and several theaters that offer matinee performances, ensuring there is always something to do regardless of the hour.

Hilversum is famously known as a "Garden City," a title it earns through its harmonious blend of urban living and lush, green landscapes. The city is surrounded by protected nature reserves and features carefully planned neighborhoods where foliage is as important as the architecture. For visitors, this means that a cultural trip to a museum can easily be combined with a refreshing walk through forests or heathlands, offering a balanced travel experience.

One of the most significant natural areas is the Goois Natuurreservaat (Goois Nature Reserve), which encircles the city. A highlight within this vast network is the Zuiderheide. This sprawling heathland offers breathtaking open views and is populated by grazing Scottish Highland cattle, which roam freely to maintain the landscape. It is an ideal spot for hiking and cycling, particularly in late summer when the heather blooms into a vibrant carpet of purple.

For a more curated botanical experience, the Pinetum Blijdenstein is a hidden gem located in a quiet residential area. This botanical garden specializes in conifers and houses one of the most important collections of gymnosperms in the world. It is a peaceful sanctuary where you can wander among rare trees, ferns, and rhododendrons. The garden offers a tranquil escape from the city center and is a delight for plant enthusiasts and those seeking a moment of silence.

In terms of culture, the city's museums reflect its unique identity as a media and design hub. The Museum Hilversum is the primary destination for art and media history. Housed in the historic Oude Raadhuis (Old Town Hall) on the Kerkbrink, it specializes in cross-media art, with a strong focus on photography. The museum is renowned for hosting prestigious traveling exhibitions, including the World Press Photo, and offers deep insights into the visual culture that shapes our world.

Another essential cultural stop is the Netherlands Institute for Sound and Vision. While it is a major architectural landmark, it functions as the national archive for broadcasting and a dynamic museum. Inside, visitors can explore the "Media Experience," an interactive journey through the history of Dutch radio and television. It is not just about watching old clips; it is about understanding how media influences society, making it fascinating for both history buffs and pop culture fans.

For those interested in architecture, the Dudok Architecture Centre is a must-see. Located in the basement of the iconic Town Hall (Raadhuis), this center is dedicated to the work of Willem Marinus Dudok, the city architect who defined Hilversum's look. It provides context to the striking brick buildings you see around town and offers guided tours of the Town Hall itself, allowing you to appreciate the interior design and the famous tower.

If you are looking for an insider tip, try to visit the Rosarium located just behind the main Town Hall. It is a beautifully maintained rose garden that often goes unnoticed by the average tourist. It provides a colorful and fragrant foreground to the monumental architecture of the Raadhuis, creating a perfect photo opportunity and a lovely spot for a short afternoon stroll.

Public transport in Hilversum is efficient, modern, and tightly integrated into the broader national network, making it easy for visitors to navigate the city and its surroundings. While the city itself is compact enough to explore largely on foot or by bicycle, a reliable system of trains and buses ensures excellent connectivity to the suburbs and neighboring regions.

The backbone of the local transport system is the railway. Hilversum is a significant rail hub with three stations: the main Hilversum Station in the center, Hilversum Media Park to the north, and Hilversum Sportpark to the south. "Sprinter" trains stop at all these stations, effectively functioning as a quick cross-town connection. There is no metro or tram system within the city limits; instead, the train network handles rapid transit, while buses cover the finer local routes.

For travel within residential neighborhoods and to nearby villages, the bus network is extensive and reliable. Operated primarily by Connexxion, these buses depart frequently from the central bus station located adjacent to the main railway station. They are modern, comfortable, and equipped with digital displays announcing the next stop. Night buses are available on weekends, but regular service typically runs from early morning until around midnight.

Paying for public transport is straightforward thanks to the OVpay system, which is incredibly tourist-friendly. You can simply use your contactless debit card, credit card, or mobile phone wallet to check in and out of both trains and buses. There is no need to purchase a separate transit card if you have a compatible payment method. The fare is calculated automatically based on the distance traveled. Alternatively, you can purchase a disposable chip card for a single journey or a day pass from the yellow ticket machines located at the train station.

A crucial rule for using public transport here is the "check-in, check-out" procedure. You must tap your card or ticket against the card reader both when boarding and when alighting. For trains, these readers are usually at the platform gates or free-standing poles; on buses, they are located inside the vehicle near the doors. Failing to check out can result in a higher fare being deducted from your card.

To plan your journey, it is highly recommended to download the 9292 app or the NS (Dutch Railways) app. These provide real-time information, platform numbers, and precise departure times. They are invaluable tools for avoiding delays and finding the fastest route to your destination.

Since Hilversum is a true "Garden City," cycling is a popular and practical alternative to motorized transport. At the main station, you can rent an OV-fiets (public transport bike) if you have a personal OV-chipkaart with a subscription, or you can visit local bike rental shops nearby for standard daily rentals. Cycling is often the fastest way to reach the nature reserves or architectural landmarks on the outskirts of town.

Taxis are available but are generally more expensive than public transit. You can find a designated taxi stand just outside the main exit of Hilversum Station. Rideshare apps like Uber also operate in the area, offering a convenient alternative for late-night travel or when carrying heavy luggage. However, for most tourist activities during the day, the combination of walking, biking, and the bus system is more than sufficient.

Finding a place to stay in Hilversum offers a refreshing alternative to the bustling tourist crowds of nearby Amsterdam. The accommodation landscape here primarily caters to business travelers visiting the media district and tourists looking for a greener, quieter base. Visitors can expect a solid selection of modern mid-range hotels, charming bed and breakfasts, and boutique lodgings housed in characteristic villas. While you will not find vast all-inclusive resorts, the city provides high-quality comfort that reflects its affluent and well-organized character.

For most tourists, the best area to stay is the City Center (Centrum). staying here places you within walking distance of the central railway station, making day trips to Amsterdam or Utrecht incredibly convenient. This area is also close to the main shopping streets and the lively Groest square, ensuring you have plenty of dining and nightlife options right on your doorstep. If you prefer a more tranquil environment, look for accommodations on the outskirts of the city near the heathlands. These locations offer immediate access to nature and are perfect for those planning to cycle or hike through the Goois Nature Reserve.

Prices in Hilversum are generally more moderate compared to the capital, but they are by no means "budget" in the traditional sense. The city is prosperous, and the hospitality standards are high, with rates typically falling into the mid-range to premium category. During major events or trade fairs in the region, availability can tighten quickly. It is standard practice to book accommodations via major online platforms, though many of the smaller, family-run guesthouses also welcome direct inquiries.

Booking Tip: Since Hilversum is a popular commuter hub and a business destination, hotels can fill up during the workweek. It is highly advisable to book your room well in advance, especially if you are traveling during the spring or summer months. If you find Amsterdam too expensive or fully booked, Hilversum serves as an excellent strategic alternative, offering a peaceful night's sleep just a 20-minute train ride away from the capital's center.

For those looking to explore the surroundings, Hilversum serves as an excellent base for day trips to several interesting nearby locations:

Utrecht is one of the most compelling destinations in the country and is located just a short distance away. Famous for its unique wharf cellars along the canals, which create a two-level streetscape, the city offers a vibrant mix of medieval history and modern energy. Visitors can climb the iconic Dom Tower for panoramic views or explore the charming museum quarter, making it a perfect spot for culture lovers.

Another fantastic option is Amersfoort, a photogenic city that has preserved its medieval character remarkably well. It is best known for the Koppelpoort, a striking 15th-century land and water gate that looks like it came straight out of a fairy tale. The compact city center is filled with narrow streets, historic squares, and boutique shops, offering a more relaxed atmosphere compared to larger tourist hubs.

For those interested in royal history and nature, Soest provides a delightful escape. It is situated close to the Soester Duinen, an impressive area of sand drifts and heathlands ideal for walking. The town is also famous for the nearby Soestdijk Palace, a former royal residence that allows visitors to learn about the Dutch monarchy while enjoying the beautiful estate grounds.

These nearby destinations offer a glimpse into the diverse culture and landscapes of the region.

Shopping in Hilversum is a delightful experience that reflects the city's status as the vibrant center of the Gooi region. The city offers a diverse retail landscape, ranging from upscale fashion boutiques and exclusive design stores to popular international chains. Whether you are looking for the latest trends, unique home accessories, or local delicacies, the compact and walkable city center makes it easy to explore a wide variety of shops in a single afternoon.

The main shopping heart of the city is centered around the Kerkstraat and the surrounding pedestrian areas. Here, you will find the larger flagship stores and well-known brands. However, for a more distinctive experience, visitors should head to the Gijsbrecht van Amstelstraat, often simply called "De Gijs." Located just south of the center, this charming street is a favorite among locals, boasting a collection of independent boutiques, specialty food shops, and high-quality delicatessens that you won't find anywhere else.

For those preferring an indoor shopping experience, Hilvertshof is the premier destination. Situated conveniently in the city center, this modern mall has been extensively renovated and houses a wide selection of fashion, beauty, and lifestyle retailers under one roof. It is the perfect spot for rainy days or for finding everything you need in one place. Additionally, the Kerkelanden Shopping Center serves the southern residential areas, offering a relaxed environment with supermarkets and essential specialty stores.

Markets play a significant role in the local shopping culture. The most popular market takes place on the Langgewenst square on Wednesdays and Saturdays. It is a lively affair where vendors sell fresh Dutch cheese, flowers, fabrics, and warm snacks. There is also a smaller organic market on Sundays, perfect for picking up sustainable and artisanal products.

If you are looking for souvenirs to take home, Hilversum offers plenty of traditional Dutch options. Vacuum-packed Gouda cheese and tins of stroopwafels are always crowd-pleasers. Given the city's reputation as the "Media City," you might also find unique books or design items in the local bookstores that reflect its broadcasting heritage. For a classic gift, look for high-quality licorice (drop) or tulip bulbs, ensuring they are certified for travel.

Store opening hours in Hilversum are generally from 09:30 to 18:00 on weekdays, though many shops do not open until 13:00 on Mondays. The city hosts a late-night shopping evening (Koopavond) every Thursday, when stores stay open until 21:00. Most shops in the city center are also open on Sundays, typically from 12:00 to 17:00. Payment is seamless, with debit and credit cards (Maestro, V-Pay, Mastercard, Visa) being the preferred method everywhere; some smaller vendors may even be "card-only."

For visitors from outside the European Union, tax-free shopping is available at participating stores. If you spend above a certain threshold (usually €50) in a single shop, you can ask for a VAT refund form. Look for the "Tax Free" signage in shop windows to take advantage of this benefit before leaving the country.