Shopping in Ulsan offers a diverse experience that mirrors the city's character, blending high-end modern retail with the charm of traditional commerce. As a prosperous industrial hub, the city boasts excellent infrastructure for shoppers, ranging from luxury department stores and massive entertainment complexes to lively street markets. Whether you are looking for the latest Korean fashion trends, international brands, or unique local handicrafts, Ulsan provides ample opportunities to find exactly what you need.
The undisputed center of retail therapy in Ulsan is the Samsan-dong district. Located in the heart of the new downtown, this area is bustling with energy and neon lights. It serves as the primary destination for fashion lovers, hosting major department stores, flagship brand outlets, and countless cosmetic shops. Just across the river lies Seongnam-dong, known as the "Street of Youth." This area has a more historic feel but is vibrant with trendy boutiques, vintage shops, and an extensive pedestrian arcade that makes shopping comfortable regardless of the weather.
For those who prefer a one-stop shopping experience, Ulsan features several prominent shopping malls. The Lotte Department Store in Samsan-dong is not only a place to buy luxury goods but also a local landmark, famous for the large Ferris wheel on its rooftop that dominates the city skyline. Nearby, the Hyundai Department Store caters to upscale tastes with a wide selection of designer labels. For a mix of shopping and entertainment, Up Square is a massive complex in the same district, housing popular global fashion chains, a cinema, and various dining options under one roof.
To experience the local lifestyle, a visit to a traditional market is essential. Sinjeong Market is one of the largest and most active in the city, offering everything from fresh produce and seafood to household goods and clothing. It is a fantastic place to observe the daily lives of residents. Another notable spot is the Jungang Traditional Market in the old downtown area, famous for its "night market" atmosphere where you can sample delicious street food while browsing for affordable accessories and socks.
When it comes to souvenirs, Ulsan has several unique specialties. Due to its history as a whaling center, Whale Bread (Gorae-ppang)—cute, whale-shaped pastries filled with red bean or custard—is a popular and tasty gift to bring back. For something more lasting, consider Onggi (traditional earthenware) from the nearby Oegosan village, which is renowned for its breathing pottery. Additionally, the Eonyang region within Ulsan is historically famous for amethyst, so you can often find beautiful jewelry made from this purple gemstone in local specialty shops.
Most major department stores and shopping malls operate daily from roughly 10:30 AM to 8:00 PM, with extended hours on weekends. Traditional markets generally open early in the morning and close by the evening, though some night market sections stay open later. Payment is very convenient for tourists; credit and debit cards are widely accepted almost everywhere, including most taxis and convenience stores. However, carrying some cash is recommended for small purchases at street stalls or traditional markets.
International visitors can take advantage of the Tax-Free system available at major department stores and certified retail outlets. Look for the "Tax Free" or "Tax Refund" signage at the entrance or counter. If your purchase exceeds a certain amount (usually 30,000 KRW), you can receive a VAT refund voucher to present at the airport or, in some cases, get an immediate tax deduction at the register upon presenting your passport.